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張學舜大力改造 打造圓山文化地標新形象 圓山大飯店2017年業績創15年來獲利新高

20180211004 (1)

財團法人台灣敦睦聯誼會所屬圓山大飯店在張學舜就任董事長後,大力改造圓山,繼2016年第四季逆勢成長轉虧為盈,獲利1500萬餘元,2017年更締造新佳績,創下15年來的獲利新高2,489萬餘元,同時創五項營業新紀錄。董事長張學舜表示,重新打造圓山文化地標,改造圓山企業文化以及把當代藝術、當代美學元素注入圓山,創造新禪風、新美學;推廣冬季旅遊,行銷台灣冬季觀光等改造與蛻變的策略,是讓圓山創造佳績的主因。

重塑圓山企業文化

張學舜指出,2016年上任以來即積極大力改造圓山的企業文化,尤其在激勵員工士氣改變員工新思維,隨時隨地激發同仁積極、主動、展現工作熱誠與團隊精神。過去,圓山以年資來論升遷,因此同仁也比較被動,不主動出擊,但張學舜上任後,以走動式管理,親自帶領同事動手做,改造空間美學,而且親自與同仁到花市挑選花材、花器,挑選設備,聽取同仁的意見等。更重要的是,張學舜強調適才適所,讓同仁的專長的以發揮,同時大膽拔擢有專業能力的年輕同仁擔任重要幹部,讓基層同仁一改被動習慣,從過去經常說「沒辦法」的消極心態,到現在的「董事長,我們可以試試看」的積極主動,同仁們更樂在工作,也提升工作熱誠。


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打造圓山文化地標新形象 

注入當代藝術 創造圓山新禪風 新美學

20180211004 (3)過去大家對圓山大飯店的印象多在於東方宮殿式的建築,而忽略了它的文化軟實力,因此張學舜親自與同仁規劃每天的音樂節目,在每天、每月、每季都有音樂在大廳演出,讓中、西音樂與各類藝文活動在大廳進行,打造大廳成為藝文表演廣場,國內外的旅客來到圓山,都可以沈醉在悠揚的樂聲中。尤其在2017年12月「聖誕跨年季」藝文活動,台北圓山締造15年來當月、當日的最高營收及最高房價的新紀錄。

為傳統的建築注入當代藝術元素,是張學舜的另一項蛻變圓山的工作重點,他特別邀請國際知名藝術大師凌宗湧率領CN Flower花藝團隊為圓山的傳統視覺打造當代藝術新亮點。現在圓山一樓的松樂軒與大自然結合的花園咖啡廳,多了一股亞熱帶的當代藝術風情,就是最新的呈現,這樣的結合,創造了圓山的禪風新美學,也讓旅客看到屬於台灣文化地標圓山的新風貌。圓山的另一項特色就是擁有台北市最佳的綠地與風景,張學舜上任後也善用這兩項特色,無論在餐廳或客房,賓客可以一覽全台北市最佳的景致。

張學舜表示,他上任之前許多朋友都提醒他圓山的菜色一般,希望他加強提升,因此在上任後,為了改善餐飲,不斷試菜,一度血醣飆高。但最近從朋友的口中稱讚圓山的菜色,他直呼犧牲值得了!

圓山聯誼會是城市中難得的休閒靚地,坐擁台北市的美景,是遠離塵囂的世外桃源,擁有最美的戶外游泳池等休閒設施,也是最適合舉辦戶外婚宴、活動的地點。張學舜特別將聯誼會打造休閒浪漫的氛圍,架設紫藤花架、增加休閒設備、規劃親子設施,讓聯誼會成為城市裡放鬆身心的休閒聯誼俱樂部。

推廣冬季旅遊  行銷台灣觀光

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2017年10月在張學舜的規劃下,以行銷台灣觀光的高度,拍攝了一部台灣冬季旅遊的短片,在中國大陸、日本、韓國、美國、歐洲等國家地區播放,有別於這些國家大雪紛飛,台灣的冬天時有溫暖的陽光與熱情的人情味,這段影片為圓山帶來第一波冬季旅遊的熱潮。12月31日跨年當天,創下100%的住房率,而且喜歡到國外過新年的日本客人就佔了40%。張學舜指出,第二波的冬季旅遊熱潮就是接下來的農曆新年,圓山將打造世界華人歡渡農曆新年的第一品牌,專屬圓山的「圓山紅」富貴色彩、加上大廳花團錦簇的當代花藝及農曆年意象的布置,以及精心策劃的藝文活動表演,圓山將呈現出的是最有「年」味特色的飯店。目前從除夕到大年初五目前已有95%的住房率,其中更有70%是來自中國大陸的旅客。

為高雄圓山找出新定位也是改造的另一個重點。張學舜表示,高雄圓山將定位為花園風格的莊園飯店,目前已在規畫興建連結澄清湖的景觀木棧道,緊密與澄清湖結合,綠地花園造景也正在規畫進行中。張學舜強調,只要找到正確的定位,相信一定能再創圓山的輝煌年代。

2017年創15年來5項新高營業績效

2017年是圓山大飯店業績最有斬獲的一年,也同時創下15年來5項新紀錄,包括:

  1. 台灣敦睦聯誼會2017年獲利創15年以來新高,達2,489萬餘元,連續兩年的盈餘紀錄也是過去15年來首見。
  2. 台北圓山大飯店2017年營收創15年以來新高,達12億8,612萬餘元。
  3. 台北圓山大飯店12月單月營收創15年來新高,達1億4,112萬餘元。
  4. 台北圓山大飯店2017年12月31日當日營收創圓山歷史新高1,002萬8,034元(2016年為953萬9,172元)
  5. 台北圓山大飯店2017年12月31日當日憑均房價為12,066元,創歷史新高,住房率100%。

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