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交通部觀光局提出振興花蓮觀光計畫 鼓勵國人「花蓮遊」 一起為「花蓮加油」

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政府因應花蓮地震後協助地方振興觀光計畫包括觀光產業「重建」計畫及觀光產業「復甦」計畫。在「重建」計畫中,預計自今年2月至12月底前,針對旅宿業提供「信用保證」及「利息補貼」兩部分。交通部觀光局已訂有「交通部觀光局提供受災旅宿業資本性融資相對信用保證要點」,受災的旅宿業為整(修)建、重建營業場所及資本性修繕所需之資金,該局提供受災旅宿業貸款信用保證,以協助其順利取得資本性融資貸款,另國發基金或花東基金亦將提供20億供信保基金十倍擔保之用,總共200億元額度內,提供專案融資;此外,受災旅宿業如有資本性修繕、營運周轉金需求,可向各銀行申請經濟部「中小企業災害復舊專案貸款」及「企業小頭家貸款」方案,俟行政院發布災區公報,位於該災區獲貸此2項貸款之中小企業,中小企業處將另提供週轉金最長1年、資本性最長3年之利息補貼。在觀光遊樂業部分,業者可依該局補助觀光遊樂業優質化實施要點,補助辦理既有遊客服務設施修繕事宜。

為協助當地觀光產業,交通部觀光局提出「振興花蓮觀光產業『花蓮遊、花蓮加油』實施計畫」,投入6,050萬元,希望透過優惠措施,推廣活動,吸引國人前往花蓮旅遊消費,振興當地觀光產業。在觀光產業「復甦」計畫部分,預計自今年2月至7月底推出包括(1)「推動國人國內旅遊」,鼓勵旅行業組團前往花蓮地區旅遊,補助內容包含住宿費每人每日500元及交通租賃車費二分之一,每團補助上限為3萬元;(2)辦理「觀光產業踩線宣傳活動」,將輔導旅行公會辦理同業踩線之旅,開發花蓮當地相關行程,增加在地觀光,並推廣在地活動;(3)辦理「旅宿優惠活動」,補助旅宿公協會依花蓮當地旅遊特性與業者需求,規劃辦理住宿優惠措施、摸彩贈禮、記者會等活動;另預計自3月至7月辦理(4)鼓勵國人自由行「3355」旅宿活動,遊客3人以上同行,住宿花蓮地區3天2夜以上,每人補助住宿費最高新臺幣500元;(5) 辦理「Train-Bus台灣觀巴台鐵旅遊護照」之網路社群及媒體行銷,加強花蓮地區路線之露出及推廣,及(6) 預計自4月至12月,配合2018海灣旅遊年計畫規劃「台灣樂園節」海洋親水活動,並將於花蓮辦理啟動儀式。

DSC01401此外,為花東地區觀光永續發展,行政院已核定「花東永續旅遊自主門戶整合行銷計畫」,除原有的花東定期包機補助計畫、花東藍色公路旅遊補助計畫、花東創意旅遊活動計畫、花東整合行銷參展及推廣計畫外,為進一步送客到花蓮,行政院再核定納入台鐡提出的臺北=花蓮觀光專門列車計畫,補助包車票價,提供旅遊業者承租每日一趟專開臺北花蓮往復列車,經費2,377萬元;總計「花東永續旅遊自主門戶整合行銷計畫」共五項,計畫期程106至108年,總經費2.17億元。

花蓮擁有好山好水,是臺灣觀光重鎮,透過上述相關計畫,政府期望花蓮旅宿業及觀光遊樂業迅速完成重建修繕工作,完善旅客安全旅遊環境,同時提升國人前往花蓮旅遊意願,刺激擴大在花蓮的旅遊消費,協助花蓮觀光產業復甦再現榮景。


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