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巧克力與故宮文物蹦出新火花

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祥瀧(股)公司於5月9日下午14:10舉行新品發表會,正式宣告祥瀧(股)公司 「I-CHOCO綽科拉-巧克力文物伴手禮」上市。此次與國立故宮博物院以雙品牌合作,洪前部長孟啟以神祕嘉賓現身會場,替祥瀧(股)公司與國立故宮博物院「I-CHOCO綽科拉-巧克力文物伴手禮」的高品質掛保證與肯定。

祥瀧(股)公司身為帶動台灣文創意新氣象,與國立故宮博物院以雙品牌合作,推出「巧克力文物伴手禮」,以巧克力夢公園從2010年開始用巧克力打造文創IP以來,並專研巧克力產業鏈。此次更突破以往,與國立故宮博物院一起攜手打造文物巧克力,透過巧克力及故宮文物的關聯,重新詮釋巧克力及故宮文物,期待透過跨界創新與時尚合作,打造全新的文創伴手禮!引領文創食品新風潮!

    以『綽科拉-巧克力文物伴手禮』完美結合

依據清朝檔案記載,巧克力原為西洋名藥,於康熙四十五年(1706)由羅馬傳教士送入大清皇宮,並蒙聖旨命召為「綽科拉」。為還原綽科拉美味之名,祥瀧(股)公司以「I-CHOCO綽科拉」為本次雙品牌命名。更大膽以巧克力復刻故宮文物,將故宮典藏的蓮花式溫碗,結合超人氣故宮三寶:翠玉白菜、肉形石及毛公鼎,打造經典「酸菜白肉鍋巧克力」,讓人在收到這份禮時,不僅可欣賞到擬真的復刻文物,並親嚐不同文物的美既可觀賞,又可享用的實用伴手禮。

發表會的現場為了呈現康熙皇帝錯失引進巧克力的商機,特別透過幽默方式「朕錯了」表演劇,小朋友並穿載現今宮廷劇風潮,把發表會現場帶入趣味笑聲,小皇帝手持「朕錯了巧克力」、「翻脾巧克力」、「令牌巧克力」及「宮廷一家親」等一系列食品文創伴手禮,讓贈禮者可充分表現其送禮的心意,也讓受禮者會心一笑,並可藉此打開話題,拉進彼此的距離。另外,為搭配巧克力,祥瀧(股)公司與國立故宮博物院時實推出「朕賜好水」(飲用水),採用臺灣埔里最好的水並融入故宮元素,以打照全新超人氣明星商品。

祥瀧(股)公司與國立故宮博物院雙品牌的合作,在原料方面,特別選用在法國有百年歷史且享有盛名的WEISS巧克力原料。WEISS在傳統與創新中不斷攀登高峰,1995年更榮獲歐洲傑出精品獎,其在巧克力的精品地位更是不可動搖,已為時尚名媛名流的最愛。本次選用WEISS高級巧克力為原料,並結合台灣芒果、鳳梨、芭樂、龍眼等當地新鮮水果為素材,研發出屬於台灣在地的新巧克力口味。

 用巧克力打造時尚文物

在祥瀧(股)公司新品發表會的現場,也特別邀請國際知名巧克力工藝師Sebastain與世界夢公園企業(股)公司鄭副總安晴合作,共同推出巧克力時尚服飾走秀,以揭開記者會序幕。將巧克力和時裝融合創意與工藝的完美結合,打照令人驚嘆的視覺效果,用巧克力打造故宮典藏名畫,將帶來全新視覺與嗅覺結合絕美饗宴!!

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