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瓦城泰統慈善基金會首推《瓦城孝親獎》力邀孝順家庭典範!

201805190005 (2).jpg

「尊重」、「陪伴」與「學習新知」榮登長輩三大最想要!

瓦城泰統慈善基金會長年致力於關懷社會,今年再度攜手弘道老人福利基金會共同主辦「第24屆全國世代家庭孝親表揚」活動,更首度增設《瓦城孝親獎》,於2018年04月01日至06月30日期間強力募集三代同堂孝順家庭報名,希望透過表揚台灣各地家庭的溫馨孝親故事,持續推動孝順精神,透過力倡新世代家庭的孝順方式以喚醒孝親議題,給予社會正面力量。

觀察華人社會文化中,多數人認為「孝順」是兒孫應具備的基本責任和精神,不須特別接受表揚來彰顯自己的孝順行為,瓦城泰統慈善基金會執行長吳丹鳳女士表示:「正因考量國人謙虛的可能,為提高報名率,我們力邀民眾踴躍推薦,呼籲大眾熱心舉薦符合條件的親友,讓社會各角落的溫馨孝行有機會成為人們學習的榜樣。」此外,瓦城與弘道基金會共同觀察發現,面對時代更迭,長輩心中對「孝順」的想法也逐漸改變,「尊重」、「陪伴」,及「學習新知」榮登心中三大最想要,顯示現代父母想要的孝順已回歸到最核心的內在層面的感受與精神上的孝順,也是人人都能做到最實際的基本需求。

瓦城泰統慈善基金會再度攜手弘道老人福利基金會獎勵孝親家庭 首設【瓦城孝親獎】

獎勵三代同堂孝親家庭!

根據國家發展委員會的統計數據推估,近年因社會人口結構的改變,2026年台灣將進入超高齡社會,每5人當中就有1位是老人;對此瓦城泰統慈善基金會認為(以下簡稱瓦城慈善基金會),老人不僅是家中特別需要關懷的族群,家庭更是老年照顧的第一道守護。觀察瓦城泰統集團旗下餐廳顧客,其大部份為家庭式客人,更有不少三代以上家庭前來用餐,歡度美好的團圓時光,因此基金會更認為自身具有關懷、推廣家庭觀念的行善使命。

為落實此觀念,瓦城慈善基金會2017年即與耕耘老人關懷且長年主辦「全國世代家庭孝親表揚」的弘道老人福利基金會共同提倡孝道,該活動舉辦至今已達24年,累積表揚近2,500個孝順家庭,將溫暖的家庭故事傳散各地。瓦城慈善基金會2018年除整體經費贊助外,更首度冠名《瓦城孝親獎》,獎勵三代同堂孝順家庭以及鼓勵大眾大方表現對父母長輩的愛,擴大協助推廣孝道,在老人關懷領域多盡一份企業社會責任。

201805190005 (1)【瓦城孝親獎】即日起徵件開跑 力邀推薦,發掘周遭三代同堂幸福故事

「三代同堂」或「多代同堂」在現代社會是非常難能可貴的家庭模式,2018《瓦城孝親獎》將選出24組三代同堂孝親家庭,獲獎家庭將參加孝親表揚大會,特頒予年度榮譽家庭表揚獎牌、獎金新台幣6千元、及瓦城泰國料理6千元現金禮券,鼓勵家人們歡聚用餐、透過一頓飯的時刻彼此陪伴更凝聚情感。

活動徵件即日起熱烈開跑,除了希望三代同堂家庭自主報名之外,因考量國人謙虛且可能不好意思主動報名的狀況,瓦城慈善基金會呼籲全國熱心人們一同動起來,希望藉由親友推薦,能發掘社會上更多孝順又溫暖的三代同堂家庭,讓孝親故事有機會被大家看見!

瓦城與弘道兩大基金會聯手公佈《爸媽最想要的孝順》排行榜 首盼「尊重、陪伴、學習新知」

瓦城慈善基金會今年特與弘道老人基金會共同公佈《爸媽最想要的孝順》觀察分享,有別於以往社會對於孝順的傳統觀念,提供孝親費等金錢物質上的奉養已不再是長輩心中的孝順首盼。據觀察,爸媽最想要的孝順,已回歸精神層面,如:被「尊重」、「陪伴」,再次之為「學習新知」,心理層面的孝順對子女來說反而是最沒有門檻,也是人人都能做到的。「尊重」是指尊重父母內心真正想要與需要的,平常盡可能抽出時間陪伴,不只能夠凝聚家人感情,父母的幸福指數更能大大提高。瓦城慈善基金會從過往獲得弘道『全國世代孝親家庭表揚』三代同堂獎項的家庭中發現,大部分獲獎家庭在生活中多半都能彼此包容、尊重父母長輩,有時間就會互相陪伴,從獲獎案例中可發現「尊重」、「陪伴」確實就是促進家庭長久和樂的關鍵要素。

此外瓦城和弘道也共同發現位居第三的「學習新知」,是老一輩父母渴望跟上時代腳步的心願。觀察分析,能符合老一輩父母這點的孝順表現有三項,分別是:

  • 幫助學習「使用3C科技產品」-學習使用3C產品,例如智慧型手機、相機、電動遊戲、無線麥克風等,讓長輩個個都能是重度玩家!
  • 協助「建立社群關係」– 臉書、IG、Line、YouTube、追劇軟體等老一輩爸媽同樣喜歡!網路更出現不少具獨特自我風格的資深長輩「網紅」,如:「快樂嬤」以台灣最高齡網紅之姿掀起阿嬤炫風;更有不少阿公阿嬤沉迷APP遊戲,遙控兒孫協助破關!
  • 了解年輕時代的網路用語-「黑人問號」、「魯蛇」等網路用語,經常出現在新聞、兒孫對話中,常常讓不少長輩們困惑;但受訪長輩皆表示,很願意接收新詞彙,不希望自己總是「長輩問號」!

瓦城慈善基金會執行長吳丹鳳女士表示:「在少子化的現代,三代同堂家庭因家庭人口較多、相處難度更高,孝順的故事更需要被展現,瓦城慈善基金會希望能透過瓦城孝親獎,表揚難能可貴的三代同堂家庭,更藉此喚醒大眾對孝道的重視,讓更多人們看見可學習的孝順典範。」

【瓦城孝親獎】 現正熱烈報名中

  • 報名日期:2018年04月01日(日) – 2018年06月30日(六)
  • 報名資格:三代同堂/多代同堂家庭,且家中年長者年滿65歲以上
  • 獲獎公佈:2018年09月25日(二)
  • 表揚典禮:2018年10月27日(六)

活動網頁:https://goo.gl/Hi5m5w

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