24 °C Taipei, TW
2020-10-01
Breaking
國際知名建築活動「打開台北 | Open House Taipei首獲正式授權2020全球唯二全開放實體活動城市 今秋台北成世界建築圈注目焦點 AMD CEO to speak at COMPUTEX int’l presser on May 27 about new high-performance computing technologies Sowers Action raises more than HK$700,000 in Charity Golf Tournament 2019 for underprivileged children Sowers Action staging charity golf event to raise funds for children in need of education and care 3D Projection Mapping Light Shows Rock the Most Beautiful Christmasland in Taiwan Decoration Lights Create Dreamy Light Zones to Stun the World The Pool Debuts Internationally Renowned Art Installation in Taiwan 好妝容!秒集氣!NU COLOUR 護膚彩妝系列 訂製保養系妝容,時尚大勢色顯現自我風格 2018 Christmasland kicks off in New Taipei City with dazzling 3D light show Biometrics needed for Taiwanese applying to study and work in Canada Lextar launches VCSEL products for 3D depth-sensing China Airlines embraces new 60th anniversary GO theme for 2019 Calendar 2018 Christmasland in New Taipei City to kick off on Nov. 16 Airbus and China Airlines present A350-900 with special joint livery SkyTeam invites Frequent Flyers to shape the alliance of the future Weiwuying, the world’s largest performing arts center under one roof, to open on Oct 13 in Kaohsiung Acer unveils self-driving concept Car A350 joint livery with China Airlines and Airbus arriving in Taiwan in October CTS to host World Cup Final Night in front of Presidential Office Sunday TrendForce: VR market sees marginal growth in 2018; competition between Oculus and HTC in China to intensify Three-member Taiwan team heading to Prague for 40-day, 16,000-km Mongol Rally Taiwan launches digital library offering 3D models of heritage sites China Airlines presents new in-flight menu for passengers and summer holiday makers US State Department helps broaden remedial English teaching in Taiwan; outgoing AIT Director Moy honored FOOD TAIPEI 2018 attracts record 62,000 visitors, including 8,000 international buyers China Airlines to launch Kaohsiung-Hong Kong- Jakarta route in July Gov’t rolls out plans to save struggling tourist industry in southern Taiwan How about a Michelin-starred gastronomic experience in the sky with Mandarin Oriental, Taipei via Thai Airways? AIT unveils US$255 million new office complex in Taipei to enhance exchanges Driven by Apple and other smartwatch suppliers, demand for infrared optical components expected to grow stronger: TrendForce COMPUTEX 2018 kicks off new chapter of future technologies China Airlines protects the Earth with dual ISO certifications Making the most of miles SkyTeam introduces multi-airline award travel booking COMPUTEX 2018 joins major technology firms to seek new opportunities in blockchain applications Acer debuts first 15-inch convertible Chromebook, Predator Orion 5000 gaming desktops & 15-inch Swift 5 notebook among others 故宮5/26曬書節開跑 打造清明上河圖市集 AUO announces world’s highest resolution and full-color TFT driven micro-LED display technology New incentives for tourists: One-night free hotel accommodation for visitors traveling to Taitung, Tainan, Kaohsiung, Pingtung & Penghu COMPUTEX 2018: InnoVEX features six highlights and explores next blue-ocean opportunities 數位故宮揚名國際!台灣故宮榮獲AAM繆思獎、美國休士頓影展八大獎項 Discounts and free admissions offered to mark International Museum Day in Taiwan Formosa Int’l Hotels Corp announces strategic alliance with InterContinental Hotels Group Bring your cameras: Bigleaf hydrangeas are in season around Taiwan Not dull at all– Britshake offers a very British brunch and afternoon tea Going green in Taipei: Free coffee for cyclists at YouBike stations and free parking for electric scooters Amaroni’s Taipei sets to overturn Taiwan’s Italian tastes with hearty meals Regent Taipei to offer special packages to thank mothers this 2018 Mother’s Day Sowers Action sets fundraising record in Hong Kong’s Charity Golf Tournament — NT$2.6 million for poor children in need of education Cryptojacking tops attack toolkits, signaling massive threat to cyber & personal security Eye On Taiwan Media helps raise funds for Hong Kong’s charity group Sowers Action to aid underprivileged children Fulong International Sand Sculpture Festival: Underground artworks to be unveiled during the journey into the golden sands A better way to eat more vegetables at VEGE CREEK Emerging technologies like 5G, blockchain among key themes in COMPUTEX 2018 World’s third largest FASTENER TAIWAN 2018 sets new milestone Sea of white calla lilies at Taipei’s Zhuzihu promises a relaxing stay for visitors Lextar releases state-of-the-art adaptive driving beam LED headlight module system Acer teams up with major hospitals in Taiwan to provide cloud-based remote healthcare services Hip and trendy choices for the foodie souls along Taipei Metro Blue Line Supply chain hub for functional fashion opens to boost textile industry  Le Meridien Taipei to go dark to shine light on climate change with Earth Hour 2018 Taiwan’s own international music festival Looptopia coming this spring break Gov’t to roll out multi-language interpretation service for tourists Taiwan to take part in Hong Kong International Film & TV Market, film festival Don’t miss out on these newest starred Taipei Michelin restaurants World-class dancing fountain show in Bitan, New Taipei City a feast for the eyes 2018 Taipei International Bakery/Equipment Expo to open in Taipei along with three global competitions Greater Taipei’s new “All-Pass Ticket” offers commuters unlimited rides at NT$1,280 per month or NT$42 per day Looking for good food at reasonable prices? Here’s a full list of Michelin’s Bib Gourmand Selection; Taipei star guide available March 14 Apple snails a treat? Migrant workers contract rat lungworm after eating them uncooked Hong Kong’s designer handbag Chic by R&B sets sights on Taiwan as part of its global development strategy Forecast – Low temperatures around Taiwan later this week, warmer weather expected next Monday Late journalist-diplomat Joe Hung remembered as man of erudition and veracity Come and feast on Dominica’s art, food, jewelry all-in-one at Taipei’s Grand Hotel Million-dollar jobs on offer! Taiwan’s major carrier China Airlines recruiting 100 pilots in 2018 2018 Taiwan Lantern Festival kicks off in Chiayi — largest ever held in Taiwan TRA launches train ticket plus hotel package to boost Hualien tourism after fatal quake TrendForce: Mobile DRAM revenues hit new high of US$8 billion in 4Q17, but expected to grow slower in 1Q18 due to weaker demand Predicted rising price of toilet paper prompts shopping frenzy A pictorial glimpse of the Taipei Lantern Festival Back to work: What’s the best coffee to energize you? Things to do this weekend: Taipei Lantern Festival to kick off with dazzling lighting ceremony in Ximending Acer ITS’ smart parking meter solution takes home ‘Global ICT Excellence Award– Private Sector Excellence’ Taiwan’s Palace Museum tells us how ancient and modern meet Acer win 12 iF Design Awards in 2018 For a Shanghainese Chinese New Year, look no further from Shanghai Pavilion A yummy guide to Kinmen eateries as told by the nostalgic veterans Global smartphone market to remain weak in 2018: TrendForce Mandarin Oriental, Taipei ranked No 1 among top 10 luxury hotels in Taiwan: TripAdvisor Filipino caregiver among 10 people killed by powerful quake in Hualien Rescuers search for survivors as fresh quake rattles eastern Taiwan; 7 killed and 60 missing so far A walk through Dihua New Year Market Gov’t urged to be tough against people misusing boarding passes Blanket of snow covers Taiwan’s high mountains as cold snap kills 49 in a day Contaminated Malaysian durian coffee mix not imported to Taiwan: FDA Regent Taipei to present Japanese Kakiyasu beef; offer customers unique experience of Wagyu 150 local constestants to compete in 2018 Fishackathon Taipei for global final It’s better to walk briskly than aiming for a daily 10,000 steps: expert AIT co-sponsors 2018 Fu-Jen University Jazz Camp in Kinmen, New Taipei City Taiwan’s global trade competitiveness drops for sixth consecutive year: survey Hotels in Taiwan’s beach resort town Kenting see business downturn despite CNY holiday Stay warm: Weeklong cold snap arrives along with rain Tourism Bureau sees productive year ahead after its efforts to assist local industry Jiji railway line in central Taiwan set to be new tourist hotspot Yuck! Beware of the baked goods mixed with rotten eggs Early arrival of cherry blossoms to greet the Yangmingshan Flower Season in Taipei Must-see and must-eat places in “Lesser Kinmen” Kinmen, a sensory paradise for the tastebuds and the eye Strolling with eyes wide open, Kinmen is rich in aesthetic appeal and historical attractions It is all about AI robots: they can play the roles of sex partners and therapy, or cops to tackle crimes Taiwan axes 176 extra Lunar New Year flights from China, 50,000 passengers may be affected Taiwan’s CAL HQ awarded Diamond-rated green building; saves 23,000 kWh of power in 2017  Food safety makes up half of 2017 top ten consumer news: watchdog (Part 2) Dolores O’Riordan, The Cranberries lead singer, dies at 46 Food safety makes up half of 2017 top ten consumer news: watchdog (Part 1) Early arrival of Laomei Green Rock Troughs Cold snap kills close to 300 in Taiwan, warmer weather forecast Celine Dion to give two concerts in Taipei in July as part of her Live 2018 Asian tour Apple’s iOS 11.2.2 may slow iPhone performance by as much as 50% AIT to hold 2018 Fishackathon in Taipei and Kaohsiung for marine conservation Selina親身分享絕不失敗的任真生活高EQ哲學
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滙豐信用卡真心交朋友 新戶樂享最高1,500元刷卡金 響應世界咖啡日 台北美福精選肆國咖啡 推出「世界咖啡季」下午茶套餐、咖啡講座及住房專案 白晝之夜周六通電 讓藝術愛好者瘋整夜 南港老爺X台灣設計師連線 放肆藝整晚

台灣之星總營收年成長19% 總用戶突破206萬 成長動能強勁 EBITDA提前轉正 榮獲2017傑出台灣品牌肯定 勢不可擋 全新品牌主張「是你 給我們撼動的力量」 攜國際名導「看見不一樣」

201805190006 (3)
迎接
5G 開啟大數據時代 物聯網務實商轉 橫跨12大產業、超過300家合作夥伴

落實「公道、實在」資費理念 引領平價4G資費風潮 虛實並進全通路策略 目標年底衝刺500

    台灣之星自2014年8月加入台灣電信市場以來,不斷創新顛覆,成功打造令人耳目一新的電信品牌,在競爭激烈的市場中強勢突圍,成為消費者在三大電信之外的優質選擇。繼去年5月正式晉級台灣電信四強後,今(17日)公佈2018年營運表現:截至今年4月底,台灣之星總用戶達206萬戶,年增21%;累計至4月總營收突破45億,行動服務營收達34億,年成長19%、市場第一,更是市場中唯一連續44個月攜碼淨流入的電信業者,穩坐連續16個月攜碼冠軍寶座,用戶整體滿意度也提升至96%,高達91%用戶願意推薦身邊親友使用台灣之星,並榮獲2017傑出台灣品牌肯定,表現極其亮眼。今天,台灣之星更正式宣告電信業關鍵營運指標—EBITDA(息前稅前折舊攤銷前利潤)正式轉正,更較預估時程提前三個月達標,邁向全新營運里程!台灣之星總經理 賴弦五表示:「這四年真的很不容易,即使一開始不被外界看好,但我們的目標與信念很明確,我們堅持做對整個台灣電信業、對消費者好的事。今天我們能站在這裡與大家分享這麼多營運好成績,要感謝206萬老客戶的相挺、2500位員工的努力,以及5大股東對我們的大力支持。接下來,我們將往今年全年EBITDA轉正,明年開始獲利的目標邁進!」

展望未來,除持續投入4G建設,達成2018年底基站數14,000座、年成長40%目標外,因應全球5G行動通訊技術逐漸成熟、邁向商用化,繼去年成立5G實驗室後,今年逐步擴大至5G實驗網,針對NB-IoT、LTEM技術進行一系列性能驗證及整合測試,並持續投入大數據應用;物聯網方面,更從B2B擴大至B2C,攜手多元領域夥伴結盟,開啟「擁抱生活的物聯網」時代,提供消費者更有感的智慧生活體驗;在資費上,則延續一貫的創新務實,堅持良好的通信品質和公道價格,持續引領平價4G資費風潮;通路部分則秉持著虛實並進的全通路策略,推廣網路門市、拓展實體據點,目標年底總門市數上看500家;因應業務需求,今年也會擴大對各領域優秀人才的招募,預計將釋出上千名職缺。此外,在品牌行銷上力求突破的台灣之星,今天也發佈全新品牌主張「是你,看見了不一樣;是你,給我們撼動的力量」,攜手國際名導操刀,透過平凡如實的人事景物,帶出這世間有些人因為「看見不一樣」,而堅持走一條不一樣的路,感謝每位用戶看見台灣之星品牌不一樣的堅持,這些信念和用心,是台灣之星不斷撼動市場的力量,全然顛覆傳統行銷的創新手法,將台灣電信行銷推升至前所未有的全新境界!

台灣之星2018成長動能強勁!總營收年成長市場第一 總用戶數突破206

關鍵營運目標提前三個月EBITDA轉正 榮獲2017傑出台灣品牌、Facebook行動世代最有影響力品牌肯定

201805190006 (1) 開台以來至今,台灣之星持續以創新顛覆的經營策略,連年開創品牌營運新局。今天,台灣之星總經理 賴弦五在現場正式宣佈2018年整體財務表現:截至今年4月底,總營收達45億,與去年同期相比年成長19%,奪下電信市場年成長第一寶座;其中行動服務營收達34億,年成長19%;總用戶數突破206萬,與去年同期相比年成長21%,台灣之星在多項關鍵經營指標皆締造雙位數成長佳績,成長幅度超乎預期,也是市場唯一連續44個月攜碼淨流入業者,穩坐2017年以來,連續16個月,月月攜碼淨流入冠軍寶座。此外,台灣之星今天更正式宣告關鍵營運指標—EBITDA轉正較原本預估時間提前三個月達標,不僅創下營運全新里程碑,更象徵著台灣之星的營運在短短四年便站穩腳步,進入營運現金流量正向流入的階段,為明年獲利轉正奠下穩定成長的基石!

    另外,好的資費必須有良好的通信品質為前提,2018年台灣之星會持續強化覆蓋及網速,同時不斷傾聽消費者需求,以「公道、實在」的價格實踐「簡單、透明、無陷阱」資費承諾,今年全面擴大「家族省」優惠,月租費月月最高減$200,並且落實全資費終身一價到底,優惠永久不變,引發熱烈迴響,申辦量較去年同期成長371%,持續引領「平價4G資費」風潮。通路方面則強打虛實並進的全通路策略,具體落實便捷且簡化的服務體驗,直營門市將持續落實「最高CP值、服務好、專業佳」價值主張,讓服務品質再進化,同時積極拓展加盟門市據點,目標今年年底實體門市規模將達到500家;而網路門市目前約佔整體申辦量的15%,在電信虛擬通路市場的市佔率已超過五成,今年仍會持續貫徹「數位原生、行動第一」的策略,建立嶄新通路架構,打造一站式諮詢、銷售及服務的平台。台灣之星逐年精進的網路與服務品質不斷獲得各界肯定,不僅台灣之星官方APP獲得美國 2017 Horizon Interactive Awards金獎,更榮獲2017行銷傳播傑出貢獻獎《年度傑出台灣品牌》的殊榮,還奪下2017 Facebook行動世代最具影響力品牌肯定,以小搏大的故事也獲得2017大中華區艾菲獎《以弱勝強類 銅獎》,獲獎連連!

 網路品質持續進化 4G基站數突破11,520 年成長高達91% 新增4G基站數居業界之冠

務實啟動「擁抱生活的物聯網」 平台x資費x多元領域夥伴 迎向智慧聯網新時代

     為提供用戶更高品質的行動通訊服務體驗,台灣之星在網路建設上的投資持續擴大,今年初率先啟用2600MHz頻段256QAM技術,將4G極速提升至500Mbps;並持續積極投入4G建設,截至今年四月,4G基站台數總計達11,520座,與去年同期相比年成長率高達91%,新增4G基站數居業界之冠,目標今年底4G基站數將再成長4成,上看14,000座;同時在全台偏鄉、山區及沿海地區持續佈建U900基地台,目前U900基站台數量已達508座,使偏遠山區、離島地區及離島間海上區域用戶擁有更良好的語音通訊!

隨著4G網路佈建持續精進,同時因應全球行動通訊發展趨勢,台灣之星自去年起積極佈局5G及打造物聯網生態系,繼5G實驗室後,今年逐步擴大至5G實驗網,針對NB-IoT、LTEM技術進行一系列性能驗證和整合測試,並持續投入大數據應用;更以「最務實的物聯網傳輸夥伴」為定位,宣布物聯網服務全面商轉,運用現階段商轉最務實的4G LTE網路為服務基礎,打破既定一門號一月租的規則,不論使用多少張SIM卡,都以總傳輸量計費,用越多、單價越低,真正發揮物聯網的規模經濟效益,協助企業夥伴快速商轉獲利!截至目前為止,台灣之星的物聯網合作夥伴橫跨12大產業、總數超過300家以上,應用領域類型包含智慧零售、智慧交通、智慧城市及智慧家居等,讓未來消費者在超市或商場選購商品,結帳時,櫃台將能自動辨識購物車內的商品,並於手機上推播符合其喜好需求的專屬優惠給消費者;智慧販賣機也可以自動辨識消費者的性別、年齡等資訊,並進行個人化商品推薦,甚至還可將庫存數量即時傳送給店家,讓業者能更精準、有效地完成配送作業。未來物聯網不再是實驗、也不再是空談,將會全面有感進入消費者生活,邁向智慧連網的全新時代。

翻轉傳統電信行銷 發表品牌全新年度主張是你,看見了不一樣;是你,給我們撼動的力量」

電信市場首見!邀請北歐國際導演跨海拍攝形象廣告片 電影級絕美藝術視覺 看見不一樣

台灣之星自2014年加入長期寡占的台灣電信市場即相信消費者值得更好、更實在的選擇,四年來不斷挑戰市場主導者,顛覆傳統思維框架,為業界注入嶄新風範,看見電信更多、更好的可能。今天台灣之星正式發表2018年全新品牌主張ㄧ「是你,看見了不一樣;是你,給我們撼動的力量」,融合六大理念:可能、實在、顛覆、在乎、努力及不服輸,象徵著台灣之星力挺每一個看見不一樣的人,要相信自己、堅定信念、勇往直前,如同我們的品牌一樣。

此次在行銷手法上更創下電信業界首例,邀請曾為國際品牌形象影片掌舵的國際名導Per-Hampus Stålhandske親赴台灣操刀拍攝,以商業電影規格製作,甚至加入了16mm底片鏡頭,展現出有別於傳統電信廣告的強烈風格與視覺震撼。在正式的形象廣告播出前三天,先以一支10秒鐘的前導影片引爆,全英文敘述亨利.梭羅的名言「如果一個人的步調和他的同伴不一樣,那是因為他聽到的鼓聲不同」埋下之後完整廣告的伏筆,甫一上線即引發消費者的好奇與討論。而今天在現場全台首播的形象廣告,片中透過各個平凡人物的視角去看見不一樣的台灣、不一樣的價值,運用看似尋常的每個剎那,與消費者感性對話,傳遞消費者看見了台灣之星的不一樣,進而願意相信我們、選擇我們的訊息;而每一位用戶的選擇,就是台灣之星不斷撼動市場的最大力量。全然顛覆傳統行銷的創新手法,如電影般震撼的視聽盛宴,將台灣電信行銷帶到前所未有的全新境界。

漫遊88強勢回歸 日本、韓國、新加坡國際漫遊上網吃到飽限時優惠只要$88

感謝有你!月租$288起享終身4G上網吃到飽 42款手機限時下殺$0

     為了感謝一路走來所有用戶對台灣之星的支持,今起也宣佈推出只要老客戶皆可享的國際漫遊限時優惠:即日起至8/31止,針對國人喜愛的旅遊國家—日本、韓國及新加坡,凡T-Club VIP,享最高連續6天的免費國際漫遊日租上網吃到飽;月租$799以上用戶,可享原價$388國際漫遊日租上網吃到飽只要$88/日;其他一般用戶也只要$188/日,大方回饋老客戶不手軟!

此外,台灣之星所領頭價格公道、物美價廉的平價4G資費,帶動近期其他電信同業陸續推動平價4G吃到飽資費,深獲全國消費者的高度認同。台灣之星4G入門上網吃到飽最低只要$288起,且終身一價到底,語音費率每分鐘更只要$2的超低優惠,本月更祭出42款人氣機款限時下殺$0,包含Samsung J7 Pro、OPPO R15、Xiaomi Mix 2S等熱銷機款通通最低$0就可入手。

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