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新世代健身房. 讓您趣運動、超簡單 「7-ELEVEN X BEING fit」攜手合作首創安心便利的運動複合店

201806090014 (3)
掌握健康美麗生活趨勢,貼近國人消費生活動線,全新型態複合店-「7-ELEVEN X BEING fit」聯合開展一樓便利商店加乘二樓健身房的經營,為民眾提供全新購物、運動的生活方式。此舉為服務零售創新模式,雙方皆以新店型或新品牌呈現在國人面前。「7-ELEVEN X BEING fit運動複合店」首店選在台北松江路、行天宮附近住商辦混合商圈,顧客樣貌多元;住戶、上班族、學生、觀光客…等,位於二樓全新品牌的BEING fit更是國內首家連鎖健身品牌推出以電子票證付費(icash),採單次計費,無需年費、免綁約,更有彈性。「7-ELEVEN X BEING fit運動複合店」將持續陪伴國人一起分享運動新樂趣的發展。

201806090014 (11)  統一超商表示,從2008年起7-ELEVEN歷經大店格、特色店、店中店、科技概念店、複合店…等持續優化生活服務體驗的想像,並觀察到近年運動成為顯學,不僅年齡層族群擴大,更成為日常生活的行程之一,為此7-ELEVEN再次定義「社區生活中心」的樣貌。7-ELEVEN統佳門市以全新型態演繹66坪大店格、注入運動採光休閒的設計風格並延伸串聯至二樓「BEING fit」的健身元素,舒適休憩區共46個座位席次,豐富運動前中後所需的能量補給與商品提案,期成為在地商圈重要的生活動線,7-ELEVEN將持續關心國人多元生活樣貌,不斷精進發展新店型與新服務,以滿足國人潛在需求。

統一佳佳總經理陳姵蓉表示,台灣健身房僅達2.5%的滲透率,遠低於亞洲及歐美國家,近年國內規律運動人口已增長2成,加上國人重視生活品質,除假日休閒生活外,也期望能在日常生活中善用時間空檔去運動健身,因此便利快速即成為關鍵因素。觀察到運動分眾化的趨勢,統一佳佳旗下除統一健身俱樂部外,也全力發展新品牌「BEING fit」,品牌識別採黃與藍色系展現熱情活力,其中Fit是擷取Fun(樂趣無壓)、Intelligence(聰明運動)、Training(智能訓練)三大意涵,以新世代健身房為發展核心,將生活與健身房運動做輕鬆又完美的切換。占地55坪的精緻空間,提供近40種的運動器材、多元團體課程、私人教練課程、淋浴間等一應俱全,為體貼運動者創新採用電子票證付費(icash),單次計費,無需年費、免綁約,提供嚮往嘗試運動新生活者,將來到BEING fit視為日常生活中隨時想動就動的最佳選擇

7-ELEVEN X BEING fit運動複合店」採一、二樓共同展店模式,以下為複合店介紹。

一、「BEING fit」新世代健身房介紹:

  1. 營業時間:週一~週日,早上6點~晚上12點。
  2. 運動空間說明:總坪數55坪。
    • 201806090014 (12)空間裝潢:現代簡約的迎賓進場入口,三面低檯度玻璃採光引景,搭配樂趣無壓的活力運動設計元素,空調規劃也採用「Clean Zone空氣淨化品質監控」,能即時數位監控人流與空氣品質,備有6 in 1全方位監控功能,包含國人關注的PM 2.5、PM 10、二氧化碳、甲醛、溫度、濕度,在運動之際為消費者除霾殺菌,讓在這運動的人可盡情揮汗大口呼吸。
    • 共分成4大區域:重量訓練區、自由訓練區、多功能訓練區及有氧訓練區,總計40種運動器材、多元團體課程,如高人氣的TRX懸吊訓練、芭蕾雕塑、壺鈴、皮拉提斯、瑜珈等一應俱全,並提供專業的一對一私人教練、團課及企業包班服務,滿足多元族群自主運動所需的影音教學,階段性的運動建議,符合聰明有效的運動計畫。
  3. 收費方式
    • 免繳年費、免綁約、單次計費:第1小時100元(未滿1小時以1小時計),之後每半小時40元。
    • OPENPOINT點數平台累點又兌點:以0卡片感應進場及扣款,同時併入日常消費累積的點數,點數又可兌換成運動時數,聰明享受運動新生活。
  4. 淋浴設備:設有男、女淋浴間各2間,備有洗髮沐浴和吹風機等服務。
  5. BEING fit開幕期間活動
    • 新購買BEING fit icash2.0企業卡:贈第1小時免費運動兌換券2張,價值200元。
    • Uni Water陪你入場fit一下:開幕活動期間入場運動,當日即贈Uni Water 330ml 1瓶,每人限贈1瓶,每日贈送數量有限,贈完為止。
    • 聰明消費、多動多贈:每週入場運動達3次,即加贈OPENPOINT點數10,000點,

活動期間為7/18~8/15。

二、7-ELEVEN統佳門市介紹:

  1. 運動時尚空間設計:門市總坪數66坪,以「運動」為主軸,從造型天花開始以跑道意象環繞賣場,搭配延伸至壁面的律動線條,天花板邊緣以LED燈條打亮跑道區塊。此外,延續BEING fit室內氛圍,門市牆面上融入舉重、跑步等運動視覺圖像,入口側柱面還有上樓圖示與歡迎字樣,指引顧客邁向運動健身之道。
  2. 大面積自然採光:門市一半空間為落地窗,室內大量使用自然採光,加裝隔熱貼紙不西曬,光線明亮充足,座位區白天可無須開燈,節省能源消耗。
  3. 日用品結構豐富:日用品貨架多達6台,提供超過640項豐富日用品,而門市整體品項數則超過3,000種商品。此外,門市還設有無印良品店中店,導入3台貨架,除了文具、休閒食品、個人化盥洗用具外,其中1個貨架是專門販售男女內衣褲及襪子,搶攻運動商機。
  4. 免費健康管理:「千禧智慧健康小站」提供量測血壓、心跳(脈搏)、體重、額溫,搭配民眾觸控輸入的腰圍與身高,系統會自動演算BMI(身體質量指數),增加消費者健康管理。
  5. 舒適休息空間:規劃室內座位區26席(7.3坪),與戶外小庭園客席座位20席(10.2坪),提供民眾健身或購物後稍做休息,享受都市休閒氛圍。

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