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Taiwan’s major carrier China Airlines recruiting 100 pilots in 2018 2018 Taiwan Lantern Festival kicks off in Chiayi — largest ever held in Taiwan TRA launches train ticket plus hotel package to boost Hualien tourism after fatal quake TrendForce: Mobile DRAM revenues hit new high of US$8 billion in 4Q17, but expected to grow slower in 1Q18 due to weaker demand Predicted rising price of toilet paper prompts shopping frenzy A pictorial glimpse of the Taipei Lantern Festival Back to work: What’s the best coffee to energize you? Things to do this weekend: Taipei Lantern Festival to kick off with dazzling lighting ceremony in Ximending Acer ITS’ smart parking meter solution takes home ‘Global ICT Excellence Award– Private Sector Excellence’ Taiwan’s Palace Museum tells us how ancient and modern meet Acer win 12 iF Design Awards in 2018 For a Shanghainese Chinese New Year, look no further from Shanghai Pavilion A yummy guide to Kinmen eateries as told by the nostalgic veterans Global smartphone market to remain weak in 2018: TrendForce Mandarin Oriental, Taipei ranked No 1 among top 10 luxury hotels in Taiwan: TripAdvisor Filipino caregiver among 10 people killed by powerful quake in Hualien Rescuers search for survivors as fresh quake rattles eastern Taiwan; 7 killed and 60 missing so far A walk through Dihua New Year Market Gov’t urged to be tough against people misusing boarding passes Blanket of snow covers Taiwan’s high mountains as cold snap kills 49 in a day Contaminated Malaysian durian coffee mix not imported to Taiwan: FDA Regent Taipei to present Japanese Kakiyasu beef; offer customers unique experience of Wagyu 150 local constestants to compete in 2018 Fishackathon Taipei for global final It’s better to walk briskly than aiming for a daily 10,000 steps: expert AIT co-sponsors 2018 Fu-Jen University Jazz Camp in Kinmen, New Taipei City Taiwan’s global trade competitiveness drops for sixth consecutive year: survey Hotels in Taiwan’s beach resort town Kenting see business downturn despite CNY holiday Stay warm: Weeklong cold snap arrives along with rain Tourism Bureau sees productive year ahead after its efforts to assist local industry Jiji railway line in central Taiwan set to be new tourist hotspot Yuck! Beware of the baked goods mixed with rotten eggs Early arrival of cherry blossoms to greet the Yangmingshan Flower Season in Taipei Must-see and must-eat places in “Lesser Kinmen” Kinmen, a sensory paradise for the tastebuds and the eye Strolling with eyes wide open, Kinmen is rich in aesthetic appeal and historical attractions It is all about AI robots: they can play the roles of sex partners and therapy, or cops to tackle crimes Taiwan axes 176 extra Lunar New Year flights from China, 50,000 passengers may be affected Taiwan’s CAL HQ awarded Diamond-rated green building; saves 23,000 kWh of power in 2017  Food safety makes up half of 2017 top ten consumer news: watchdog (Part 2) Dolores O’Riordan, The Cranberries lead singer, dies at 46 Food safety makes up half of 2017 top ten consumer news: watchdog (Part 1) Early arrival of Laomei Green Rock Troughs Cold snap kills close to 300 in Taiwan, warmer weather forecast Celine Dion to give two concerts in Taipei in July as part of her Live 2018 Asian tour Apple’s iOS 11.2.2 may slow iPhone performance by as much as 50% AIT to hold 2018 Fishackathon in Taipei and Kaohsiung for marine conservation 世界甜點冠軍陳立喆攜全新甜點品牌L.Z. Dessart 打造金馬開幕晚宴甜點 款待來自世界各地的電影人 金門酒廠獻呈珍稀年份釀酒工藝 攜手米其林餐廳推星級盛宴 全新永豐 MITSUI OUTLET PARK 聯名卡強勢登場 永豐攜手MITSUI OUTLET PARK 整合台日跨域民生服務 香格里拉台北遠東國際大飯店重現《延禧攻略》美饌

進軍電商 比漾廣場雲店1號6/27試營運

北台灣首家百貨商場結盟Yahoo奇摩超級商城

策展型溫度電商 在比漾雲店體驗生活美好價值

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6/27(三)起在Yahoo奇摩超級商城搜尋「比漾廣場」!在比漾廣場雲店體驗生活美好價值!

比漾廣場6/27(三)起於Yahoo奇摩超級商城開店試營運,是北台灣首家進駐的百貨商場,這也是比漾廣場進軍電商重要第一步!

策展型溫度電商 體驗生活美好價值的分眾經營

比漾廣場雲店進軍電商較晚,但在平台經營方式將採不同作法。定位上秉持比漾廣場「人文、經典、好生活」的品牌核心價值,鎖定『Home』、『Beauty』、『LifeStyle』三項主軸。目標以分眾且深化的經營,打造出電商市場中另一種型態-「策展型溫度電商」!

  • 不追求超低價格,訴求情感認同的生活價值
  • 不追捧超快速度,推崇生活土地的故事溫度

在地化故事化影像化主題化體驗化將成為比漾雲店的經營策略,把比漾廣場一直以來在實體策展中的概念延伸至網路舞台。透過更多樣貌及更深層的溝通模式,讓顧客在消費同時能感受更多生活價值的認同!

在未來,這群認同比漾廣場雲店的消費者,更有機會透過『線上消費+實體體驗』的模式,完成虛實通路互導。

試營運特別企劃

  • 6/28(四) 10:00起,限時三天,包豪氏集團首度網路義賣,千件潮牌上衣3折起。
  • 「TOWN 368一城鎮一美好」首集上線! 南投縣魚池鄉-來自台灣中心的美好蜂蜜。

 

比漾廣場首度進軍電商 北台灣首家百貨進駐Yahoo奇摩超級商城

位於新店溪左岸的比漾廣場, 以新北雙和地區為起源,現在更擴展到網路雲店,從百貨賣場的實體通路跨入網路虛擬的電子商務領域,更是Yahoo奇摩超級商城在北台灣首家進駐合作的百貨商場,要擴大實體百貨可以供給顧客的品牌及體驗!

24HR Non-Stop Shopping:無地點與時間限制,更多!更有趣!更豐富的購物體驗!。

Home、Beauty、LifeStyle三大主軸  200品牌共襄盛舉

比漾廣場雲店試營運期間以Home、Beauty、LifeStyle為三大主軸,並廣邀200家品牌加入。除了SKII、KOSE、KANEBO、SHISEIDO 東京櫃、益康屋、PHILIPS、GARMIN、MAISON PROMAX…等館內重量級品牌。消費者也可以在比漾網路雲店1號買到比漾廣場實體店尚未販售的品牌及商品,包括了威寶家電、Howin HOME、Bissell 、IRIS、Jo Malone、AIRLIGHT、SodaStream…等。

在消費體驗上,比漾廣場雲店計劃整合虛實平台的特性,提供升級版服務。將邀請鍋具界天王-益康屋在比漾雲店成立品牌旗艦館,接著比漾廣場實體店第三季家用區改裝後將成立「Home學堂」廚藝體驗區。安排不同名廚進行現場料教學,並用LIVE直播方式分享於網路,打造有如「名廚到你家」的身歷其境,突破銷售及教學的時空限制!
包豪氏集團 X比漾廣場 首度網路義賣

以往只在實體通路舉辦義賣的包豪氏集團,首度網路義賣特別選在比漾廣場雲店進行。6/28(四)10:00起至6/30(六),旗下Superdry、TOUGH Jeansmith、Salad、ANTONY MORATO等品牌,上千件的潮流T恤、上衣3折起義賣。所得金額扣除營業稅與運費將捐贈給中華基督教救助協會-1919食物銀行,提供給弱勢和急難家庭生活所需的食物包。

 

T368一城鎮一美好 專案營收5%做公益

比漾廣場雲店1號本次發起「TOWN 368一城鎮一美好」專案,目標深入台灣368個個城市鄉鎮,發掘各地美好的人、事、物。相關商品並引進至「比漾廣場雲店」及「比漾咖啡、選物」自有品牌銷售,今年也計劃提撥每月專案銷售5%營業額,捐贈給中華基督教救助協會-1919食物銀行。

「T368一城鎮一美好」第一個美好的故事,以台灣中心-南投縣為出發,選取魚池鄉養蜂場為素材。蜂場蜜源來自天然無農害森林生態區,同時採自然熟成取蜜的方式,以蜜蜂振翅產生溫度,讓蜂蜜含水量自然的降至20%以下,確保蜂蜜中珍貴天然酵素的保存。

此自然農法蜜量雖遠不及人工熟成方式,但與天地生態共存的精神與作法,卻是台灣在地最美好精神的核心與縮影!

 

歡欣開站慶 全店免運費

比漾廣場雲店6/27(三)-7/17(二) 歡欣開店慶,活動期間規劃不同購物回饋及同期間全站購物免運費,讓消費者輕鬆購買。

  • 6/27(三)~6/30(六) 美妝家用滿2000元現折200元。

家電珠寶滿2000元現折100元。

  • 7/1(日)~7/10(二) 全店Yahoo奇摩超級商城超贈點5倍送。
  • 7/11(三)~7/17(二) 美妝滿3000元折扣碼現折100元

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