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Lextar launches VCSEL products for 3D depth-sensing China Airlines embraces new 60th anniversary GO theme for 2019 Calendar 2018 Christmasland in New Taipei City to kick off on Nov. 16 Airbus and China Airlines present A350-900 with special joint livery SkyTeam invites Frequent Flyers to shape the alliance of the future Weiwuying, the world’s largest performing arts center under one roof, to open on Oct 13 in Kaohsiung Acer unveils self-driving concept Car A350 joint livery with China Airlines and Airbus arriving in Taiwan in October CTS to host World Cup Final Night in front of Presidential Office Sunday TrendForce: VR market sees marginal growth in 2018; competition between Oculus and HTC in China to intensify Three-member Taiwan team heading to Prague for 40-day, 16,000-km Mongol Rally Taiwan launches digital library offering 3D models of heritage sites China Airlines presents new in-flight menu for passengers and summer holiday makers US State Department helps broaden remedial English teaching in Taiwan; outgoing AIT Director Moy honored FOOD TAIPEI 2018 attracts record 62,000 visitors, including 8,000 international buyers China Airlines to launch Kaohsiung-Hong Kong- Jakarta route in July Gov’t rolls out plans to save struggling tourist industry in southern Taiwan How about a Michelin-starred gastronomic experience in the sky with Mandarin Oriental, Taipei via Thai Airways? AIT unveils US$255 million new office complex in Taipei to enhance exchanges Driven by Apple and other smartwatch suppliers, demand for infrared optical components expected to grow stronger: TrendForce COMPUTEX 2018 kicks off new chapter of future technologies China Airlines protects the Earth with dual ISO certifications Making the most of miles SkyTeam introduces multi-airline award travel booking COMPUTEX 2018 joins major technology firms to seek new opportunities in blockchain applications Acer debuts first 15-inch convertible Chromebook, Predator Orion 5000 gaming desktops & 15-inch Swift 5 notebook among others 故宮5/26曬書節開跑 打造清明上河圖市集 AUO announces world’s highest resolution and full-color TFT driven micro-LED display technology New incentives for tourists: One-night free hotel accommodation for visitors traveling to Taitung, Tainan, Kaohsiung, Pingtung & Penghu COMPUTEX 2018: InnoVEX features six highlights and explores next blue-ocean opportunities 數位故宮揚名國際!台灣故宮榮獲AAM繆思獎、美國休士頓影展八大獎項 Discounts and free admissions offered to mark International Museum Day in Taiwan Formosa Int’l Hotels Corp announces strategic alliance with InterContinental Hotels Group Bring your cameras: Bigleaf hydrangeas are in season around Taiwan Not dull at all– Britshake offers a very British brunch and afternoon tea Going green in Taipei: Free coffee for cyclists at YouBike stations and free parking for electric scooters Amaroni’s Taipei sets to overturn Taiwan’s Italian tastes with hearty meals Regent Taipei to offer special packages to thank mothers this 2018 Mother’s Day Sowers Action sets fundraising record in Hong Kong’s Charity Golf Tournament — NT$2.6 million for poor children in need of education Cryptojacking tops attack toolkits, signaling massive threat to cyber & personal security Eye On Taiwan Media helps raise funds for Hong Kong’s charity group Sowers Action to aid underprivileged children Fulong International Sand Sculpture Festival: Underground artworks to be unveiled during the journey into the golden sands A better way to eat more vegetables at VEGE CREEK Emerging technologies like 5G, blockchain among key themes in COMPUTEX 2018 World’s third largest FASTENER TAIWAN 2018 sets new milestone Sea of white calla lilies at Taipei’s Zhuzihu promises a relaxing stay for visitors Lextar releases state-of-the-art adaptive driving beam LED headlight module system Acer teams up with major hospitals in Taiwan to provide cloud-based remote healthcare services Hip and trendy choices for the foodie souls along Taipei Metro Blue Line Supply chain hub for functional fashion opens to boost textile industry  Le Meridien Taipei to go dark to shine light on climate change with Earth Hour 2018 Taiwan’s own international music festival Looptopia coming this spring break Gov’t to roll out multi-language interpretation service for tourists Taiwan to take part in Hong Kong International Film & TV Market, film festival Don’t miss out on these newest starred Taipei Michelin restaurants World-class dancing fountain show in Bitan, New Taipei City a feast for the eyes 2018 Taipei International Bakery/Equipment Expo to open in Taipei along with three global competitions Greater Taipei’s new “All-Pass Ticket” offers commuters unlimited rides at NT$1,280 per month or NT$42 per day Looking for good food at reasonable prices? Here’s a full list of Michelin’s Bib Gourmand Selection; Taipei star guide available March 14 Apple snails a treat? Migrant workers contract rat lungworm after eating them uncooked Hong Kong’s designer handbag Chic by R&B sets sights on Taiwan as part of its global development strategy Forecast – Low temperatures around Taiwan later this week, warmer weather expected next Monday Late journalist-diplomat Joe Hung remembered as man of erudition and veracity Come and feast on Dominica’s art, food, jewelry all-in-one at Taipei’s Grand Hotel Million-dollar jobs on offer! Taiwan’s major carrier China Airlines recruiting 100 pilots in 2018 2018 Taiwan Lantern Festival kicks off in Chiayi — largest ever held in Taiwan TRA launches train ticket plus hotel package to boost Hualien tourism after fatal quake TrendForce: Mobile DRAM revenues hit new high of US$8 billion in 4Q17, but expected to grow slower in 1Q18 due to weaker demand Predicted rising price of toilet paper prompts shopping frenzy A pictorial glimpse of the Taipei Lantern Festival Back to work: What’s the best coffee to energize you? Things to do this weekend: Taipei Lantern Festival to kick off with dazzling lighting ceremony in Ximending Acer ITS’ smart parking meter solution takes home ‘Global ICT Excellence Award– Private Sector Excellence’ Taiwan’s Palace Museum tells us how ancient and modern meet Acer win 12 iF Design Awards in 2018 For a Shanghainese Chinese New Year, look no further from Shanghai Pavilion A yummy guide to Kinmen eateries as told by the nostalgic veterans Global smartphone market to remain weak in 2018: TrendForce Mandarin Oriental, Taipei ranked No 1 among top 10 luxury hotels in Taiwan: TripAdvisor Filipino caregiver among 10 people killed by powerful quake in Hualien Rescuers search for survivors as fresh quake rattles eastern Taiwan; 7 killed and 60 missing so far A walk through Dihua New Year Market Gov’t urged to be tough against people misusing boarding passes Blanket of snow covers Taiwan’s high mountains as cold snap kills 49 in a day Contaminated Malaysian durian coffee mix not imported to Taiwan: FDA Regent Taipei to present Japanese Kakiyasu beef; offer customers unique experience of Wagyu 150 local constestants to compete in 2018 Fishackathon Taipei for global final It’s better to walk briskly than aiming for a daily 10,000 steps: expert AIT co-sponsors 2018 Fu-Jen University Jazz Camp in Kinmen, New Taipei City Taiwan’s global trade competitiveness drops for sixth consecutive year: survey Hotels in Taiwan’s beach resort town Kenting see business downturn despite CNY holiday Stay warm: Weeklong cold snap arrives along with rain Tourism Bureau sees productive year ahead after its efforts to assist local industry Jiji railway line in central Taiwan set to be new tourist hotspot Yuck! Beware of the baked goods mixed with rotten eggs Early arrival of cherry blossoms to greet the Yangmingshan Flower Season in Taipei Must-see and must-eat places in “Lesser Kinmen” Kinmen, a sensory paradise for the tastebuds and the eye Strolling with eyes wide open, Kinmen is rich in aesthetic appeal and historical attractions It is all about AI robots: they can play the roles of sex partners and therapy, or cops to tackle crimes Taiwan axes 176 extra Lunar New Year flights from China, 50,000 passengers may be affected Taiwan’s CAL HQ awarded Diamond-rated green building; saves 23,000 kWh of power in 2017  Food safety makes up half of 2017 top ten consumer news: watchdog (Part 2) Dolores O’Riordan, The Cranberries lead singer, dies at 46 Food safety makes up half of 2017 top ten consumer news: watchdog (Part 1) Early arrival of Laomei Green Rock Troughs Cold snap kills close to 300 in Taiwan, warmer weather forecast Celine Dion to give two concerts in Taipei in July as part of her Live 2018 Asian tour Apple’s iOS 11.2.2 may slow iPhone performance by as much as 50% AIT to hold 2018 Fishackathon in Taipei and Kaohsiung for marine conservation 香格里拉台北遠東國際大飯店攜手公主號遊輪 期間限定聯名下午茶 海洋風設計滿足遊輪迷 馬可波羅航海夢 響應觀光局補助 入住高雄福容 一泊二食每人只要一千元 銀髮族最高折1500 交通費再補貼1000 年假用掉都值得!

TGI FRIDAYS跨越半世紀啟動史上最大品牌再造計畫 擁抱千禧世代、搶攻美食娛樂商機SWAG 4大潮感體驗 亞洲首座FRIDAYS 2.0全新概念店桃園台茂7/24正式開幕!

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TGI FRIDAYS跨越半世紀啟動史上最大品牌再造計畫

擁抱千禧世代、搶攻美食娛樂商機SWAG 4大潮感體驗

亞洲首座FRIDAYS 2.0全新概念店桃園台茂7/24正式開幕!

201807220003 (5)  台灣餐飲市場競爭激烈,國人越來越講求餐飲體驗娛樂性,自1965年創立的美式餐飲龍頭TGI FRIDAYS特別導入「FRIDAYS2.0」嶄新概念,將啟動半世紀以來最大品牌再造計畫!為擁抱千禧世代、搶攻美食娛樂商機,台灣FRIDAYS搶先全亞洲率先升級推出「FRIDAYS2.0全新概念店」-台茂餐廳,於7月24日盛大開幕!此次品牌再造計畫更強化4P“Place空間、Product美食、People服務、Promotion行銷”全方位聚焦4大潮感策略作法,集結9道跨國界主廚料理,從開胃菜、主餐、漢堡到甜點一應俱全,於全台13FRIDAYS餐廳同步上市,吸引全台民眾到店感受截然不同的美式餐飲體驗。

TGI FRIDAYS與時俱進重金打造亞洲首座2.0概念店型 7/24桃園台茂正式開幕!

跨半世紀打造不敗品牌 聚焦4大潮感強攻社群美食娛樂市場

TGI FRIDAYS全球遍佈60餘國、600多間餐廳,台灣TGI FRIDAYS多年來與時俱進,提供消費者最正宗、獨特的美式餐飲體驗,更於2017年榮獲全球肯定,亮眼成績超過60國加盟商,首度得到「全球TGIF最佳加盟商」殊榮,在餐飲人才方面,信義餐廳總經理-莊淳閔更特別榮獲「2017年度全球最佳TGIF總經理」,證明台灣餐飲實力不容小覷!也因此今年台灣FRIDAYS獨步全亞洲導入「FRIDAYS2.0」計畫,重金打造亞洲首座全新概念店-TGI FRIDAYS台茂餐廳,看準千禧世代追逐潮流、展現自我的消費型態,以「一店多主題」豐富消費者感官享受,從門市設計裝潢、餐點結構、獨家飲品、全新制服等各種創新做法一次到位,以個性化、視覺化等主張,瞄準年輕人市場。

除全新概念店開幕,此次看準社群美食當道,FRIDAYS重新詮釋美式餐飲文化,以吸睛混搭、健康手作、多國概念融合,推出9道主廚料理上桌,包含搶攻"綠金"商機的素漢堡「鮮蔬農夫漢堡」、加入西班牙、日本異國概念的「輕啤羅勒淡菜鍋」、「功夫主廚牛肉漢堡」以及一上桌吸睛度百分百的「火烤棉花糖巧克力派」,於7月24日至9月17日全台13間TGI FRIDAYS期間限定上市,讓民眾樂當網美又能享受美食,掀起一股新美勢潮流!北軒餐飲集團台灣區資深營運副總裁李宏智Jeff表示:「我們有信心,此次改變將迎來一至兩成的業績成長。」此外,為歡慶全新概念店開幕,台茂餐廳將有「開幕慶滿千送豬肋排」、「開幕日來店禮」、「消費打卡禮」等多重好康優惠。

 

FRIDAYS2.0概念-4大潮感體驗:

潮感一、PLACE 打造一店多主題當代潮流空間

全新台茂餐廳以「一店多主題」策略,打造6大情境用餐區,每一區從抬頭望的天花板、燈具、桌椅到地板等皆有所不同,讓消費者可依照心情、用餐的對象選擇想要的氛圍,不論是有如飯店lounge的休憩空間、可滿足商務或喝酒小聚空間需求的精緻用餐區、擁有鮮明美式風格畫框牆面的情境用餐區、與Bartender近距離聊天的吧檯區、以及讓消費者看到佳餚製作過程的開放式廚房區等等。此外,店外更有大片落地玻璃圍繞的玻璃屋用餐區,明亮採光讓人眼睛為之一亮。豐富元素讓各個角落都好拍,讓你盡情享受不同拍照背景,展現FRIDAYS更多元面向。

 

潮感二、PRODUCT-更多手工菜色、更美吸睛擺盤、道道都炫耀

社群美食當道,佳餚不只美味、更追求視覺系。TGI FRIDAYS推出9道全新創意混搭、健康手作、跨國界料理,搭配鑄鐵鍋、木質器皿讓視覺更吸睛,加上口感層層對疊、讓人大呼過癮。獨創開胃菜推出雙起司辣香雞翅佐烤餅Elote Chicken Wings將金黃酥脆的蒜香香草雞翅淋上雙起司白醬與特製茄汁辣醬,搭配墨西哥烤餅單獨捲起、沾醬吃更對味。輕啤羅勒淡菜鍋Ale Steamed Mussels選用麥香味的皮爾森啤酒為基底,加入獨創芥末高湯提味,精心燉煮淡菜搭配隨餐蒜味麵包,沾一口底部醬汁,讓人食慾大開。精選主餐則推出兩款紐約牛排佐法式奶油蘑菇New York Strip Steak With Thyme Mushrooms精選12oz. Choice紐約牛排,精心炭烤佐以香料烘烤番茄、百里香奶油蘑菇,豐富多汁口感讓人欲罷不能。以及嫩烤香蒜魚排佐燉豆Roasted Catfish鮮嫩魚排鋪上香蒜奶油麵包粉,現烤至金黃酥脆,配上義式香料、蕃茄、洋蔥等精心煨煮的培根燉豆。先吃一口香蒜魚排,第二口再連同燉豆一起吃,風味更迷人。漢堡的部分更是視覺味覺再升級,此波推出三款:功夫主廚牛肉漢堡Kung Fu Burger日出熔岩漢堡Sunrise burger除了肉汁鮮美搭配新鮮生菜;鮮蔬農夫漢堡Mushroom Beyond Meat Burger主打健康手作,讓素食者也能大口品嚐。此外,甜點推出火烤棉花糖巧克力派S’Mores Pie經典的美式露營甜點,火烤棉花糖配上濃郁巧克力內餡與酥脆餅乾派皮的完美組合,讓人忍不住還想要!鳳梨蘭姆起司派Pineapple Rum Cheesecake香濃手工起司蛋糕淋上蘭姆鳳梨醬與香草奶油,一口原味再搭配烤鳳梨片與淋醬,濃郁可口,多重享受。

 

潮感三、PEOPLE-換上丹寧全新制服整個餐廳都是伸展台

TGI FRIDAYS裡外升級,就連員工也展現新面貌。TGI FRIDAYS台茂餐廳的員工領先全亞洲換上簡約、丹寧元素的全新制服,迎來新氣象。外場制服以淺色合身丹寧襯衫、深藍色牛仔裙或牛仔褲搭配黑色馬汀鞋;內場則是黑色polo衫配上灰藍圍裙,休閒與潮流兼具的風格,讓店員充分展現年輕時尚的美式潮流品味,搭配餐廳音樂,彷彿整個餐廳都是服裝秀伸展台。服裝設計,讓制服不再只是餐廳員工的制服,而是每一個員工穿出彷彿漫步紐約街頭,再現美式時尚風潮的態度。

 

潮感四、PROMOTION-串聯社群行銷一指滑出繽紛新世紀

TGI FRIDAYS下足功夫營造美食娛樂,串聯社群媒體,不論是在台茂餐廳特別規劃的網美打卡牆,或是8月1日將於TGI FRIDAYS Taiwan Facebook官方粉絲專頁上線話題網路event活動,讓每個人設計出最美的餐桌,滿足消費者在享受美食之餘,也能盡情與社群頁面與朋友們分享。同步強化社群行銷,於7月24日至8月31日,凡台茂餐廳消費打卡,即免費送打卡禮「義式紫蘇蕃茄麵包」

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