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火鍋界 LV 橘色涮涮屋首度插旗新光三越 A9 館 看準百貨人潮「食」力新商機

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台灣知名頂級精緻鍋物品牌「橘色涮涮屋」耕耘台灣市場 18 年,深受饕客們喜愛,站穩台灣頂級鍋物市場。而一直以大安區為主要發展範圍的橘色涮涮屋,今年將跳脫街邊店的經營模式,首度插旗餐飲一級戰區信義商圈,並於 9/14(五)在新光三越 A9 館的 7 樓櫃位舉辦「橘色 A9 綻放新光—新店開幕記者會」,以此見證橘色涮涮屋的品牌新篇章。

記者會上,橘色餐飲集團二代執行長袁保華先生在橘色新光 A9 館優雅精緻的用餐空間裡暢談品牌精神與經營理念,並分享由橘色新光 A9 館首創的「精緻鍋物」結合「時尚調酒」的跨界新概念;同時邀請橘色創辦人袁永定先生出席開幕剪綵儀式,為橘色涮涮屋與新光三越 A9 館的首度合作揭開序幕,共同開啟信義商圈視覺與味覺的時尚饗宴。

躋身信義商圈 橘色涮涮屋入主新光三越 A9 館

橘色涮涮屋深耕台灣已邁入第 18 個年頭,期間陸續拓展一館、二館與 Extension 1 by 橘色,深受市場好評。過去一直以獨立店面形式經營的橘色涮涮屋,在新光三越十年來的多顧茅廬之下,正式進軍百貨餐飲陣列,拓展新的消費客群與經營模式。

橘色決定進駐新光三越 A9 館,除了看準信義商圈絡繹不絕的人潮及周圍林立的百貨公司之外,更是為了滿足現代人逐漸轉變的消費習慣及多元生活型態;同時,為因應信義商圈的繁華夜生活,新光三越也貼心延長營業時間至凌晨,發展「深夜食堂」,讓享受夜生活的饕客們也能體驗橘色涮涮屋的頂級精緻料理與服務。

細品優雅空間中的尊榮感受   跨界調和碰撞另類火花

201809150006 (2)橘色新光 A9 館特邀日本知名國際建築師丹下憲孝親自操刀設計,保留橘色涮涮屋 18 年來一直強調的「竹林」元素,以日本「竹庭茶屋」為設計靈感,運用大量金屬元素細膩呈現橘色的優雅精緻,以宏觀角度詮釋現代和風設計,讓消費者彷彿置身竹林之中,在視覺被滿足之下,讓味覺的享受可以更為加乘。

館內座位區規劃融合橘色與 Extension 1 by 橘色的特點,提供獨立包廂、半開放隔簾式包廂及單人鍋吧台區,擁有至少 60 個座席,以迎接不同類型的消費族群。注重暖心的服務品質是橘色另一個特色,在不限制用餐時間的情況下,平均每組客人約於店內停留兩小時左右,加上新光三越特地延長營業時間,橘色預計單日翻桌率可達 3 至 4 次,並預期單月營業額可達 800 至 1,000 萬。

此外,有別於橘色一、二館,橘色新光 A9 館在服務上大膽創新,融合美式餐廳餐前酒的概念,首度嘗試將精緻鍋物與時尚調酒跨界融合,與台北東區潮流餐酒館「Abrazo Bistro」合作,於候位區設置時尚新穎的酒吧,將品牌的服務細節體現在與顧客的第一個接觸點—「候位」上,將乏味的等待過程轉換成精緻的感官享受,讓顧客對料理有更多期待與想像,於細節處體現橘色頂級服務。除此之外,「Abrazo Bistro」也與橘色共同研究推出專屬橘色鍋物的特色酒單,以頂級料理交融時尚調酒,滿足消費者多元感官享受,讓美食享受成為人生記憶點的昇華時刻。

堅持信念   革「心」經營

201809150006 (1)橘色涮涮屋 18 年來秉持著用「心」服務的理念與精神,以「貼心服務」、「頂級食材」與「舒適空間」提供消費者極致的用餐體驗,使橘色在競品林立的頂級鍋物紅海中屹立不搖,深受饕客喜愛與支持。而橘色旗下子品牌,如:Extension 1 by 橘色、M One Café等,也在 18 年間持續嶄露頭角。面對日益競爭的餐飲市場,橘色二代執行長袁保華先生表示,集團未來將以整合旗下品牌、強化整體形象為目標,同時加強內部員工教育訓練,希望能提供橘色貴賓更優質的服務及用餐體驗。與此同時,集團也將著重經營旗下其他子品牌,建立橘色餐飲集團生態圈。在穩固台灣市場後,橘色將積極向海外拓展,開發更多元、貼心的消費模式,攻占各國饕客們的美食味蕾。