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Brand USA 推出美國旅遊新玩法 邀請旅客體驗濃厚的美國文化風情三重奏

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以體驗美國音樂文化為本年度美國旅遊推廣重要主軸,美國國家旅遊局Brand USA精心規畫各式相關計畫和活動,和國際旅客共同聆聽美國音樂文化的演變,並同時感受這過程背後的文化歷史。

首部曲:America’s Musical Journey 美國音樂之旅

美國國家旅遊局Brand USA再度與麥吉利夫雷弗里曼電影聯手合作的第二部巨幕電影《America’s Musical Journey:美國音樂之旅》已於全球各大IMAX影廳和特展中心播出。《美國音樂之旅》挑戰美國多元文化的獨特性,邀請觀眾透過視覺的角度欣賞美國音樂之旅。由知名靈魂樂歌手和作曲家Aloe Blacc帶路,和他一同探索美國著名文化城市,發現爵士傳奇路易.阿姆斯壯的足跡。觀眾將可沉浸於奧爾良、芝加哥、底特律、紐約、納什維爾、邁阿密海灘等情境中,了解塑造美國文化的夢想家、藝術家和音樂創作者的一步一腳印。欲了解全球影片播出時間可查詢:http://macgillivrayfreeman.com/project/americas-musical-journey/

二部曲:Hear the Music, Experience the USA 聆聽音樂,體驗美國

Brand USA與知名流行音樂服務商 – Spotify合作,獨家推出22首專屬歌單,首首詮釋著美國多元文化的故事,讓聽眾能透過這"語言"更深入的了解美國,啟發旅客親自前往美國旅遊的動力。《Hear the Music, Experience the USA:聆聽音樂,體驗美國》計畫也特別邀請5位知名歌手各自重新詮釋Bobby Freeman的音樂代表作-Do You Wanna Dance?每位歌手將以截然不同的音樂風格詮釋各自成長城市的不同生活歷程:

  1. Cam James (Cameron James Williams) – 以嘻哈風格詮釋喬治亞州亞特蘭大
  2. Bass Physics (Arja Adair) – 以電音舞曲詮釋科羅拉多州丹佛市
  3. Nathan Quick – 以藍調詮釋德州休斯頓
  4. Reptaliens (Bambi and Cole Browning) – 以搖滾樂詮釋奧勒岡波特蘭
  5. Calma Carmona – 以靈魂樂曲詮釋波多黎各聖胡安

三部曲:《GoUSA TV》網路電視平台

網路電視盛行,觀眾選擇透過網路電視觀看短片和直播影片的習慣也不斷增加。隨著全球的趨勢,Brand USA 首創專屬 GoUSA TV 網路電視平台,發布各種美國旅遊相關原創影片。用戶將可透過四大數位節目:精彩戶外、公路旅行、美食饗宴以及文化和體驗等主題,以不同視角搶先體驗美國精彩和豐富的人文氣息。Brand USA善用觀眾欣賞影片的新習慣,該平台於今天二月份推出至今,已達到三百萬次的觀賞率。GoUSA TV的熱烈回響也敦促Brand USA創作更豐富的節目內容,讓觀眾能在2019年透過更多元的影片主題,利用IOS 和 Android手機版本觀看GoUSA TV。

GoUSA TV目前於全球Roku, Amazon Fire 和Apple TV等平台免費觀看。於欲了解更多內容可至: https://www.visittheusa.com/television

音樂無國界,Brand USA 希望透過音樂的魅力,拉近國際旅客與美國獨特文化的距離,用心聆聽這大地故事。美國國家旅遊局Brand USA邀請您踏上此趟音樂之旅,從不同的角度,深入體驗美國的豐富文化。

 

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