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Lextar launches VCSEL products for 3D depth-sensing China Airlines embraces new 60th anniversary GO theme for 2019 Calendar 2018 Christmasland in New Taipei City to kick off on Nov. 16 Airbus and China Airlines present A350-900 with special joint livery SkyTeam invites Frequent Flyers to shape the alliance of the future Weiwuying, the world’s largest performing arts center under one roof, to open on Oct 13 in Kaohsiung Acer unveils self-driving concept Car A350 joint livery with China Airlines and Airbus arriving in Taiwan in October CTS to host World Cup Final Night in front of Presidential Office Sunday TrendForce: VR market sees marginal growth in 2018; competition between Oculus and HTC in China to intensify Three-member Taiwan team heading to Prague for 40-day, 16,000-km Mongol Rally Taiwan launches digital library offering 3D models of heritage sites China Airlines presents new in-flight menu for passengers and summer holiday makers US State Department helps broaden remedial English teaching in Taiwan; outgoing AIT Director Moy honored FOOD TAIPEI 2018 attracts record 62,000 visitors, including 8,000 international buyers China Airlines to launch Kaohsiung-Hong Kong- Jakarta route in July Gov’t rolls out plans to save struggling tourist industry in southern Taiwan How about a Michelin-starred gastronomic experience in the sky with Mandarin Oriental, Taipei via Thai Airways? 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Beware of the baked goods mixed with rotten eggs Early arrival of cherry blossoms to greet the Yangmingshan Flower Season in Taipei Must-see and must-eat places in “Lesser Kinmen” Kinmen, a sensory paradise for the tastebuds and the eye Strolling with eyes wide open, Kinmen is rich in aesthetic appeal and historical attractions It is all about AI robots: they can play the roles of sex partners and therapy, or cops to tackle crimes Taiwan axes 176 extra Lunar New Year flights from China, 50,000 passengers may be affected Taiwan’s CAL HQ awarded Diamond-rated green building; saves 23,000 kWh of power in 2017  Food safety makes up half of 2017 top ten consumer news: watchdog (Part 2) Dolores O’Riordan, The Cranberries lead singer, dies at 46 Food safety makes up half of 2017 top ten consumer news: watchdog (Part 1) Early arrival of Laomei Green Rock Troughs Cold snap kills close to 300 in Taiwan, warmer weather forecast Celine Dion to give two concerts in Taipei in July as part of her Live 2018 Asian tour Apple’s iOS 11.2.2 may slow iPhone performance by as much as 50% AIT to hold 2018 Fishackathon in Taipei and Kaohsiung for marine conservation 香格里拉台北遠東國際大飯店攜手公主號遊輪 期間限定聯名下午茶 海洋風設計滿足遊輪迷 馬可波羅航海夢 響應觀光局補助 入住高雄福容 一泊二食每人只要一千元 銀髮族最高折1500 交通費再補貼1000 年假用掉都值得!

星巴克站穩外食市場 今再推星想餐搶客 囊括午晚餐時段 經典熱銷品項一次滿足


星巴克站穩咖啡核心,從咖啡專業出發,積極跨足餐食市場,從早餐的熱烈好評後,今再推出「星想餐」搶攻午晚餐外食商機,於9月25日全台門市(慈濟門市、佛陀館門市及微型門市除外)上市,以主餐、輕附餐加120元飲品的豐盛套餐組合,或是以點購現有的任何糕點,可用加價$50元指定附餐三擇一的活力組合,提供總計超過30種的多元選擇,從上午11點起至晚上8點止供應,價格起自NT$100~NT$320,結合星巴克舒適的環境、美味餐食及咖啡飲品,豐富第三生活空間內涵,讓消費者以更優惠的價格佐豐盛餐點度過美好的星巴克時光。

在台灣深耕20年,星巴克已經是咖啡業界的領導品牌,除了咖啡專業之外,也強化在餐食商品的經營。據經濟部統計處報告顯示,隨外食人口的增加,及社群網路的資訊擴散效應,帶動餐飲消費需求擴增,餐飲業營業額自102年突破4,000億元,106年續升至4,523億元,其中餐館業占84.6%居大宗,飲料店業占11.3%,隨著餐飲服務需求持續增加,以及展店與新品牌的推升下,107年營業額可望再創新高。而近年除來星巴克享用早餐的人潮與銷售持續暢旺外,來星巴克享用午晚餐的人數也持續成長,說明背後巨大的外食商機,除了是咖啡龍頭之外,也已漸漸深入民眾的日常生活,星巴克的食品糕點更累積了眾多熱銷品項,持續受到民眾熱烈討論,像經典的可頌類為例,「起司牛肉可頌」、「起司里肌可頌」10年熱銷1,700萬份,還有像是美式風味的「楓糖肉桂捲」以及義式口感的「田園雞肉帕里尼」等都是民眾來到星巴克的必點食品之一。

外食商機大,外食族群選擇餐食,食物、環境及價位三種考量缺一不可,經濟部統計處報告亦顯示,消費者渴望在購物中提升社交和休閒體驗,因此提供具有吸引力的餐飲服務,將成為成功關鍵之一。

星巴克的市調也顯示,誘發外食族群的午晚餐消費情境,多為臨時邀約、或與親朋好友的簡單聚會、或是想要一個人的獨處時光等,在這些情境中,消費者尋求的是品味舒適兼具、具有安心感又能夠放鬆的餐食及環境。看好餐食市場後市,同時對應消費者需求,星巴克全新推出「星想餐」方案,結合星巴克優勢的環境氛圍、咖啡飲品專業及美味餐食經營,主打11:00~20:00、囊括午晚餐及下午茶時段,並針對目前外食族群喜愛便利、渴望品嘗多元風味及豐富食材的特點,推出五款套餐-精選具有飽足感的餐點,搭配「沙拉」、「水果」或甜點「布丁」的三選一輕附餐加120元飲品及以點購現有的任何糕點,可用加價$50元指定附餐三選一的「活力組合」積極搶市,擴大豐富星巴克第三生活空間內涵,讓顧客能夠以「星想餐」感受美好的星巴克體驗。

本次星想餐主推的套餐主食內容,包括全新推出的「烤雞腿粉紅醬斜管麵」,可同時品嘗到白醬的滑順奶油風味和紅醬的番茄酸甜,再搭配香嫰烤雞腿片跟Q彈斜管麵,點綴杏鮑菇及花椰菜,是豐盛的好味道。另還有全新上市的「義式肉醬洋芋吐司」,以柔軟牛奶吐司上舖滿奶油馬鈴薯泥與豬絞肉搭配新鮮的番茄燉煮出的道地義大利肉醬,肉汁香醇美味口口滿足。而星想餐套餐主食內還有一款受到熱烈好評,今年2月上市後即熱銷近20萬份,烤盅食器疊起來可達22個101之高的「香料烤雞溫野菜」、與具異國風味的「瑪格麗特風味薄餅」、「香辣火腿古巴三明治」,加上輕附餐及經典的咖啡飲品,是推薦給來星巴克但想要一次品嘗到星巴克熱賣品項,或想要享受午晚餐悠閒時光同時也要飽足口感的消費者一個不錯的選擇,加上可多元搭配的活力組合,透過全台門市的精緻餐點提供,讓消費者擁有隨時皆可享受品味星想餐的好去處!。

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