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2020-09-18
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飯店服務大躍進 力麗觀光連鎖飯店 與AH&LA機構簽約合作

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來台旅客趨緩,旅遊市場持續低迷,「力麗觀光連鎖飯店」不畏旅遊寒冬,趁飯店淡季導入「美國飯店業協會(AH&LA)」服務課程認證,積極內部人員教育訓練,簽約儀式於107年10月19日(五)下午15:30假「力麗哲園商旅-台北館」舉行,「力麗觀光」也成為全台首家與AH&LA合作的連鎖飯店集團。

據觀光局最新公布統計資料顯示,上半年台灣旅館平均住房率為61.12%,較去年同期下滑1.92%,平均房價從新台幣3,779元下滑至3,715元,即使來台觀光旅客已連續三年突破千萬人次,但旅遊型態已與過去不盡相同,商務客減少,背包客自由行增加,大多旅客選擇高檔國際品牌、特色旅店或是文創設計民宿,中間價位的飯店經營反而更加艱鉅,也因如此,旗下擁有11間飯店經營管理的「力麗觀光」逆向操作,反而加碼投入資金,從軟體服務提升,增加第一線員工國際化教育訓練,讓來台旅客感受飯店的貼心與溫暖。

在台灣,福爾摩沙管理顧問公司為AH&LA認證的服務代理商,成員經由AH&LA訓練與認證,集結酒店經營管理、餐飲管理的菁英們成立「中華款待業專業人員暨國際認證協會」,該協會專注於協助企業文化再造、企業組織與制度規劃、人才發展與培訓、品牌行銷策略輔導的機構。「力麗觀光」參與培訓的課程為CGSP(專業顧客服務國際認證);教學大綱有﹝可令人信賴的真誠表現﹞、﹝閱讀客人需求﹞、﹝將心比心﹞、﹝樂於當客人的英雄﹞、﹝供喜出望外的服務﹞、﹝使命必達﹞及﹝在乎客人感受的努力﹞等內容,為期三天共20個小時,上完課必須通過嚴格的認證考試才算完成服務受訓。

「力麗觀光」董事長-蔡宗易表示;公司目前全台經營據點,包括商務觀光兼具的「力麗哲園」、休閒度假的「力麗儷山林」、深度生態旅遊的「力麗馬告生態園區」、背包客旅店「力麗久居棧」、國際青年圓夢旅店「哲園學產文教會館」及國際精品度假酒店「宜蘭力麗威斯汀」,並據此作為全新的品牌導向,也採取一縣一館的方式拓點,依區域不同屬性新增不同飯店品牌,在還沒有飯店的縣市則是與當地飯店業者策略合作,達到資源共享,方便旅客選擇自己喜愛的飯店住宿,推廣全新休憩概念。未來有AH&LA認證課程導入,國人的旅遊品質將更有保障。

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