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交通部觀光局 邀全民相揪「前進宜花東‧高屏暖冬遊」 樂齡族出遊加碼優惠

20170215_031333899_iOS秋末冬初,正是出遊的好時機,11月份至次年3月正是高雄茂林賞蝶最佳時間,宜花東也有許多戶外運動賽事—到臺東參與「臺灣國際衝浪公開賽暨東浪嘉年華」或是12月初在花蓮舉辦的「2018太魯閣峽谷馬拉松活動」,12月在屏東還有應景的「屏東萬金聖誕季」,還可到高雄寶來、屏東四重溪、臺東知本、花蓮安通及瑞穗來趟溫泉之旅!交通部觀光局考量宜蘭(不含頭城鎮、礁溪鄉及宜蘭市)、花蓮、臺東、高雄、屏東地區觀光之連通性,在年終推出「前進宜花東‧高屏暖冬遊」國民旅遊獎勵方案,希望結合當地觀光業者,透過多項優惠方案,吸引國人前往宜花東高屏地區避冬旅遊住宿,也鼓勵旅行業者引客團體遊。

此次「前進宜花東‧高屏暖冬遊」方案,交通部觀光局挹注9千5百萬元,包括國人自由行住宿優惠及鼓勵旅行業者包裝國人團體旅遊,分別訂定「前進宜花東高屏暖冬遊住宿優惠措施補助要點」及「獎勵旅行業推廣宜花東高屏暖冬旅遊補助要點」,實施期間自107年11月1日起至12月31日止;此外,考量臺灣目前60歲以上之樂齡族已達總人口20%以上,平日時間較為充裕,方案中也針對樂齡族群提出加碼優惠,希望為國旅市場挹注新活力。

在自由行住宿優惠方面,國人在周日至周五期間住宿宜花東高屏參與方案之旅宿,每房補助住宿費59歲以下每房最高1,000元,60歲以上者加碼每房最高1,500元,另補助交通費用每房最高1,000元。旅行業辦理團體旅遊兩天一夜以上且放假日未超過一天,獎助旅行社以每位國人旅客每日最高500元,樂齡族每日最高1,000元計算,每團補助上限為3萬元,每一家旅行社以補助10團為限。

此外,交通部觀光局還提出觀光遊樂業樂齡優惠,協調觀光遊樂業者放寬博愛票年齡從65歲調降至60歲,也規劃「台灣觀巴」樂齡旅遊行程,加強行銷宣傳及媒體露出,以及溫泉美食推廣活動,由溫泉業者與相關產業結合推出住宿、伴手禮及餐飲優惠方案,促進溫泉區旅遊。


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觀光局表示,宜花東高屏觀光資源豐富,除了觀光局優惠方案外,部分觀光旅館也主動提供每日限量3折住宿優惠,及臺東3天2夜優惠等業者措施,主題多樣,期望透過短期獎勵措施,鼓勵國內民眾前往宜花東高屏地區旅遊,刺激擴大在當地的旅遊消費。

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