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和興餐飲穩健朝「新加坡美食專家」目標邁進 2019年「在地深化」及「持續展店」雙管齊下

珍寶海鮮1/14新菜海外首賣 融合台灣食材及珍寶獨門醬料 展現式混血菜

珍寶推出平日超值套餐 親民一口價 30年熱銷名菜與年度新菜全搜羅

珍寶澎湃年菜及黃亞細福氣雙滷 陪你歡慶”星”年

  甫於2017年創立的和興餐飲,引進新加坡二大美食品牌「珍寶海鮮」及「黃亞細肉骨茶」,目前在台開設3家分店,迎接2019年,計劃以「在地深化」及「持續展店」雙管齊下,將獨特美食技藝及新加坡文化聯結,站穩「新加坡美食專家」定位,提供消費者更貼心美味的新加坡美食。「和興餐飲股份有限公司」執行長 – 曾柏憲表示:「2018年珍寶海鮮進駐台中、黃亞細肉骨茶也首次登台,我們觀察台灣消費者喜好推出多種在地化服務,如套餐組合、外帶餐盒等,皆獲得良好反應。2019年針對品牌特性給予不同營運任務,未來將持續深耕新加坡美食文化深度及聯結,期待強化我們『新加坡美食專家』的品牌形象。」

        看好歲末年終消費者聚餐需求大增,珍寶海鮮亦於1/14推出首季新菜,融合新加坡風味及精選台灣優質食材入菜。另推出兩款超值平日套餐,價格最高享7折優惠:”精選美味套餐”每人550元,即可一次品嚐三十年熱銷名菜及年度必嚐新菜;針對蟹粉們規劃的”樂享鮮蟹套餐”每人990元,輕鬆以親民價大啖活蟹料理,如:新加坡珍寶獲獎辣椒螃蟹,重達800-900公克的活蟹肉質鮮美,風味香辣迷人,令人大呼過癮,兩款平日套餐皆提供3~6人多種選擇,搶攻聚餐商機。

  為迎接農曆春節來臨,珍寶海鮮提供外帶年菜及春節無休的4~10人春節團圓宴,最低每人只需1,888元即可享用豐盛的山珍海味料理。黃亞細肉骨茶以招牌潮洲滷水推出年菜外帶《福氣雙滷》每組588元,1/30前訂購付款享優惠價 538元/組,金豬年吃豬手配花生,讓消費者年菜有不同”星”選擇。

和興餐飲以「在地深化」及「持續展店」二大方針 強化「新加坡美食專家」定位

珍寶海鮮推平日超值套餐搶商機 親民一口價 30年熱銷名菜與年度新菜全搜羅

    創立於2017年的和興餐飲,與新加坡最大餐飲集團之一「珍寶餐飲集團(JUMBO Group of Restaurants)」緊密合作,陸續將新加坡旅遊局推薦的十大海鮮餐廳之首「珍寶海鮮」,及新加坡踩點必吃國民美食「黃亞細肉骨茶」引進台灣,目前雙品牌在台共設有3家分店。經過2018年的苦心耕耘,展望2019年,和興餐飲將以「在地深化」及「持續展店」二大方針,賦予雙品牌不同營運目標,強化和興餐飲「新加坡美食專家」之品牌定位。

1、新加坡國寶級美味「珍寶海鮮」傳遞新加坡美食文化 超值套餐搶聚餐商機

    台人愛吃海鮮全球聞名珍寶海鮮於2017年12月登台,台北信義店登台滿一年業績破億,台中中港店亦在開幕短短三個月內,來客人數突破1.4萬人珍寶海鮮2019年將回歸菜色本身,以新菜及經典名菜精彩演繹新加坡美食文化,除了於1/14一口氣推出6道新菜之外,同時也看好國人聚餐商機,為解決過往東方料理以單點呈現,消費者選擇菜色在預算及份量上都需傷透腦筋,自2018年陸續推出套餐試水溫,銷售反應極佳,更為品牌挹注百萬業績。2019年開春就祭出3~6人超值平日套餐,親民一口價每人550元,就能吃到30年經典菜色與年度必吃新菜。

        目前珍寶海鮮已陸續展店台北及台中,2019年將以深化品牌經營為主力,同時也會評估其他適合機會拓展分店。

2、星國必吃國民美食「黃亞細肉骨茶」在地化服務獲人心

新加坡踩點必吃國民美食「黃亞細肉骨茶」,2018年登台開出海外首店落腳台北信義新光三越。品牌針對台灣消費者習慣,推出許多在地化服務。首先,信義商圈不僅觀光購物人潮多,周邊亦有許多商辦大樓,搶攻購物及上班族的快閃人潮,嘗試推出外帶餐盒方便民眾買了就走。此外,因應台人用餐多結伴同行習慣,包裝超值雙人餐,只需699元即可品嚐多道經典菜色,開賣後熱銷超過千套,並躍居最受歡迎熱門套餐,目前已為固定販售商品。每逢年底信義商圈聖誕及跨年人潮大爆發,於12月推出肉骨茶第二份半價優惠,活動期間大受好評,賣出超過兩千碗。為了讓消費者食用上更為方便,品牌將於2019/3/1推出短骨肉骨茶,提供更多元的用餐選擇。

由於黃亞細肉骨茶的產品及店型極具彈性,能滿足快食需求,鎖定台中以北區域加快拓點腳步,展現快速展店實力。

珍寶海鮮1/14推混血 台灣食材x珍寶獨門醬汁 6道星國佳餚展新加坡多元文化

最有面子的聚餐!不愁預算及份量 平日套餐一口價啖盡30年經典菜色及年度必吃佳餚

    新加坡是揉合多元文化的國家,延伸到美食上,便造就獨特的「混血料理」。擁有國寶級新加坡式海鮮料理美名的珍寶,創立至今30餘年獲獎無數,其中更有多款菜色擄獲食客芳心成為海內外饕客心中的新加坡代表菜。

  2006年珍寶海鮮辣椒螃蟹以結合多種東南亞辛香料特調「醬料」,在新加坡旅遊局與Tiger Beer共同舉辦的《辣椒螃蟹節》中脫穎而出,榮獲《最佳辣椒螃蟹獎》,並以其作為領軍招牌菜攻佔海內外老饕心中排行榜。此外,為展現更多星國美味與滿足消費者愛嚐鮮的用餐需求,珍寶內部亦定期舉辦廚藝大賽,多數餐點也成為菜單上佳餚,來店必點的摩卡排骨,便是憑藉其獨門摩卡醬汁在內部廚藝賽嶄露頭角,躍身成為珍寶固定菜色,此後凡提起珍寶海鮮的摩卡排骨,便成為咖啡入菜的經典招牌。 

    和興餐飲代理珍寶來台後,亦將品牌追求不斷創新之精神移植精選6道新加坡本地分店暢銷佳餚於1/14推出首季新菜,更是海外分店首賣。結合台灣新鮮食材入菜,運用台灣在地的海陸鮮味與多款鮮蔬,結合新加坡珍寶海鮮獨門醬料及烹煮手法,推出6道風味餐點及多樣化套餐組合,全台同步展現跨國界饗宴,引爆食客味蕾。

台灣精選極品海味 多層次鮮味霸氣上桌

  • -特選台灣嘉義東石出產飽滿鮮甜的特極牡蠣,烹煮過程保留牡蠣川燙後的精華原汁,加入畫龍點睛的豆豉襯出珍寶冬菇醬特殊鮮甜味,粉絲吸飽極鮮醬汁,口口濃郁,星馬香氣佈滿嘴中。
  • -台灣在地澎湖優質的海瓜子,殼小肉質飽滿,搭配鹹中帶辣馬來西亞參巴醬更是鮮味十足,烹煮時佐以星馬料理不可缺少的香料、咖哩葉與香氣十足的印度咖哩粉,堆疊出富饒辛香味,呈現讓人耳目一新的海瓜子料理。

珍寶獨門醬汁 星國風情震撼台人味蕾

  • -帶有淡淡金桔味的珍寶獨門酸甜醬,與精選一公斤以上雞隻的去骨雞腿肉,鮮嫩肉質與先甜後酸帶點微辣風味醬汁,堪稱完美組合。雞腿排摒棄台式高溫油炸,針對雞肉特性,採用裹粉中溫油炸封存肉汁,搭配清脆鮮蔬及炸至酥香的鱈魚香絲,讓人難以忘懷。 
  • -精選油脂結實松阪豬,乾煎至焦香,再加入獨家特製、辣中帶甜的川味香辣醬拌炒,以醬汁內的甜味作為味引帶出肉質甜香,為呼應松阪豬的Q彈口感,特別挑選清脆小黃瓜入菜,呈現多層次味蕾饗宴。

星國年節必備 粵式復刻功夫菜歡慶佳節

  • -展現粵式鍋氣的經典復刻名菜,在烹飪菜品的過程中,依照熟成時間將鮮脆蔬菜入鍋拌炒,運用猛火烹煮,讓食物本味突出又不失口感,是道考驗主廚功力的功夫佳肴。此次入台特別選用高雄甲仙芋頭做成佛缽,炸至酥香味後濃郁芋香與綿密口感,搭配使用蠔油略略調味,鍋氣十足的時蔬配料,香氣滿盈的鹹甜滋味,讓人欲罷不能。
  • -粵式年菜不可或缺的羹湯,此道菜使用口感甜脆台灣草蝦、每日主廚精選海鮮與鮮蔬,烹煮過程亦不馬虎,滑嫩豆腐與海鮮先以薑酒汁川燙去腥,選用鮮味較重的中等草蝦,鮮蔬切成粒末,在每種食材獨特性中創造連結,帶出絕妙口感與湯頭清甜鮮美,達到開胃、中和其他重口味料理的效果,為味蕾帶來口感平衡的舒服感。

為搶攻聚餐商機,並解決消費者對於東方料理單點的點餐方式,在預算及份量上估算困難,特別推出超值的平日套餐,套餐人數彈性從3至6人,一口價550元或990元即可享用30年經典名菜、年度必嚐新菜。精選美味組合每人550元,經典摩卡排骨、翡翠豆腐與多款混血料理任君挑選;每人990元的樂享鮮蟹組合,即可大啖招牌活蟹與人氣精選料理。選擇障礙者聚餐不必再煩惱,珍寶一次滿足各種人數的用餐需求,讓主揪聚餐者成為最有面子的團主。

珍寶海鮮外帶年菜 招牌辣椒螃蟹及經典名菜過好年 春節無休團圓宴 陪你歡慶

黃亞細肉骨茶滷豬手花生年節最佳配菜!1/10起消費即贈金豬福氣袋 雙品牌優惠券加值送

  農曆春節年菜銷售進入白熱化階段,又以桌菜套餐組合買氣最旺,和興餐飲不落人後,旗下「珍寶海鮮」、「黃亞細肉骨茶」趁勢推出外帶年菜組合,精選多款新加坡特色料理,創造年菜”星”吃法。

  今年首次加入年菜大戰的珍寶海鮮,豪邁推出年度5大人氣菜色應戰,新加坡國菜「辣椒螃蟹」、珍寶獨門料理「摩卡排骨」、特色料理「上湯焗波士頓龍蝦」以及新年必吃年年有餘「剁椒菜脯蒸龍虎斑」、吃雞好起家 「蒜香炸子雞」,道道充滿吉祥寓意。金豬年圍爐菜色競爭激烈,黃亞細肉骨茶拿出飄香一甲子壓箱寶,潮州「滷豬手」搭配象徵好事發生「滷花生」,中藥材香氣、清而不膩的特殊口感,讓人一口接著一口,絕對是今年必備的團圓佳餚。 

  除了外帶年菜外,珍寶海鮮全台分店陪你歡慶”星”年,一路從2/2陪伴到2/10初六,4~10人春節團圓宴,每種組合皆有超過10道以上經典菜色,多種料理手法的生猛活蟹、象徵年年有餘的龍虎斑以及多道深具娘惹特色的經典佳餚,即日起至1月31號開放接受預約,為你帶來嶄新的氣象與好兆頭。

  歡慶金豬年,和興餐飲將滿滿福氣送給您!1月10日起,凡於珍寶海鮮、黃亞細肉骨茶消費即可獲得Five Metal Shop設計四款紅包金豬福袋,福袋內含金豬紅包袋(兩入)、珍寶豪氣大沙公超值歡饗優惠券(一張),以及黃亞細招牌美味免費升級優惠券(一張),福袋優惠總價值最高價達$3378元。

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