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2020-10-02
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國際知名建築活動「打開台北 | Open House Taipei首獲正式授權2020全球唯二全開放實體活動城市 今秋台北成世界建築圈注目焦點 AMD CEO to speak at COMPUTEX int’l presser on May 27 about new high-performance computing technologies Sowers Action raises more than HK$700,000 in Charity Golf Tournament 2019 for underprivileged children Sowers Action staging charity golf event to raise funds for children in need of education and care 3D Projection Mapping Light Shows Rock the Most Beautiful Christmasland in Taiwan Decoration Lights Create Dreamy Light Zones to Stun the World The Pool Debuts Internationally Renowned Art Installation in Taiwan 好妝容!秒集氣!NU COLOUR 護膚彩妝系列 訂製保養系妝容,時尚大勢色顯現自我風格 2018 Christmasland kicks off in New Taipei City with dazzling 3D light show Biometrics needed for Taiwanese applying to study and work in Canada Lextar launches VCSEL products for 3D depth-sensing China Airlines embraces new 60th anniversary GO theme for 2019 Calendar 2018 Christmasland in New Taipei City to kick off on Nov. 16 Airbus and China Airlines present A350-900 with special joint livery SkyTeam invites Frequent Flyers to shape the alliance of the future Weiwuying, the world’s largest performing arts center under one roof, to open on Oct 13 in Kaohsiung Acer unveils self-driving concept Car A350 joint livery with China Airlines and Airbus arriving in Taiwan in October CTS to host World Cup Final Night in front of Presidential Office Sunday TrendForce: VR market sees marginal growth in 2018; competition between Oculus and HTC in China to intensify Three-member Taiwan team heading to Prague for 40-day, 16,000-km Mongol Rally Taiwan launches digital library offering 3D models of heritage sites China Airlines presents new in-flight menu for passengers and summer holiday makers US State Department helps broaden remedial English teaching in Taiwan; outgoing AIT Director Moy honored FOOD TAIPEI 2018 attracts record 62,000 visitors, including 8,000 international buyers China Airlines to launch Kaohsiung-Hong Kong- Jakarta route in July Gov’t rolls out plans to save struggling tourist industry in southern Taiwan How about a Michelin-starred gastronomic experience in the sky with Mandarin Oriental, Taipei via Thai Airways? AIT unveils US$255 million new office complex in Taipei to enhance exchanges Driven by Apple and other smartwatch suppliers, demand for infrared optical components expected to grow stronger: TrendForce COMPUTEX 2018 kicks off new chapter of future technologies China Airlines protects the Earth with dual ISO certifications Making the most of miles SkyTeam introduces multi-airline award travel booking COMPUTEX 2018 joins major technology firms to seek new opportunities in blockchain applications Acer debuts first 15-inch convertible Chromebook, Predator Orion 5000 gaming desktops & 15-inch Swift 5 notebook among others 故宮5/26曬書節開跑 打造清明上河圖市集 AUO announces world’s highest resolution and full-color TFT driven micro-LED display technology New incentives for tourists: One-night free hotel accommodation for visitors traveling to Taitung, Tainan, Kaohsiung, Pingtung & Penghu COMPUTEX 2018: InnoVEX features six highlights and explores next blue-ocean opportunities 數位故宮揚名國際!台灣故宮榮獲AAM繆思獎、美國休士頓影展八大獎項 Discounts and free admissions offered to mark International Museum Day in Taiwan Formosa Int’l Hotels Corp announces strategic alliance with InterContinental Hotels Group Bring your cameras: Bigleaf hydrangeas are in season around Taiwan Not dull at all– Britshake offers a very British brunch and afternoon tea Going green in Taipei: Free coffee for cyclists at YouBike stations and free parking for electric scooters Amaroni’s Taipei sets to overturn Taiwan’s Italian tastes with hearty meals Regent Taipei to offer special packages to thank mothers this 2018 Mother’s Day Sowers Action sets fundraising record in Hong Kong’s Charity Golf Tournament — NT$2.6 million for poor children in need of education Cryptojacking tops attack toolkits, signaling massive threat to cyber & personal security Eye On Taiwan Media helps raise funds for Hong Kong’s charity group Sowers Action to aid underprivileged children Fulong International Sand Sculpture Festival: Underground artworks to be unveiled during the journey into the golden sands A better way to eat more vegetables at VEGE CREEK Emerging technologies like 5G, blockchain among key themes in COMPUTEX 2018 World’s third largest FASTENER TAIWAN 2018 sets new milestone Sea of white calla lilies at Taipei’s Zhuzihu promises a relaxing stay for visitors Lextar releases state-of-the-art adaptive driving beam LED headlight module system Acer teams up with major hospitals in Taiwan to provide cloud-based remote healthcare services Hip and trendy choices for the foodie souls along Taipei Metro Blue Line Supply chain hub for functional fashion opens to boost textile industry  Le Meridien Taipei to go dark to shine light on climate change with Earth Hour 2018 Taiwan’s own international music festival Looptopia coming this spring break Gov’t to roll out multi-language interpretation service for tourists Taiwan to take part in Hong Kong International Film & TV Market, film festival Don’t miss out on these newest starred Taipei Michelin restaurants World-class dancing fountain show in Bitan, New Taipei City a feast for the eyes 2018 Taipei International Bakery/Equipment Expo to open in Taipei along with three global competitions Greater Taipei’s new “All-Pass Ticket” offers commuters unlimited rides at NT$1,280 per month or NT$42 per day Looking for good food at reasonable prices? Here’s a full list of Michelin’s Bib Gourmand Selection; Taipei star guide available March 14 Apple snails a treat? Migrant workers contract rat lungworm after eating them uncooked Hong Kong’s designer handbag Chic by R&B sets sights on Taiwan as part of its global development strategy Forecast – Low temperatures around Taiwan later this week, warmer weather expected next Monday Late journalist-diplomat Joe Hung remembered as man of erudition and veracity Come and feast on Dominica’s art, food, jewelry all-in-one at Taipei’s Grand Hotel Million-dollar jobs on offer! Taiwan’s major carrier China Airlines recruiting 100 pilots in 2018 2018 Taiwan Lantern Festival kicks off in Chiayi — largest ever held in Taiwan TRA launches train ticket plus hotel package to boost Hualien tourism after fatal quake TrendForce: Mobile DRAM revenues hit new high of US$8 billion in 4Q17, but expected to grow slower in 1Q18 due to weaker demand Predicted rising price of toilet paper prompts shopping frenzy A pictorial glimpse of the Taipei Lantern Festival Back to work: What’s the best coffee to energize you? Things to do this weekend: Taipei Lantern Festival to kick off with dazzling lighting ceremony in Ximending Acer ITS’ smart parking meter solution takes home ‘Global ICT Excellence Award– Private Sector Excellence’ Taiwan’s Palace Museum tells us how ancient and modern meet Acer win 12 iF Design Awards in 2018 For a Shanghainese Chinese New Year, look no further from Shanghai Pavilion A yummy guide to Kinmen eateries as told by the nostalgic veterans Global smartphone market to remain weak in 2018: TrendForce Mandarin Oriental, Taipei ranked No 1 among top 10 luxury hotels in Taiwan: TripAdvisor Filipino caregiver among 10 people killed by powerful quake in Hualien Rescuers search for survivors as fresh quake rattles eastern Taiwan; 7 killed and 60 missing so far A walk through Dihua New Year Market Gov’t urged to be tough against people misusing boarding passes Blanket of snow covers Taiwan’s high mountains as cold snap kills 49 in a day Contaminated Malaysian durian coffee mix not imported to Taiwan: FDA Regent Taipei to present Japanese Kakiyasu beef; offer customers unique experience of Wagyu 150 local constestants to compete in 2018 Fishackathon Taipei for global final It’s better to walk briskly than aiming for a daily 10,000 steps: expert AIT co-sponsors 2018 Fu-Jen University Jazz Camp in Kinmen, New Taipei City Taiwan’s global trade competitiveness drops for sixth consecutive year: survey Hotels in Taiwan’s beach resort town Kenting see business downturn despite CNY holiday Stay warm: Weeklong cold snap arrives along with rain Tourism Bureau sees productive year ahead after its efforts to assist local industry Jiji railway line in central Taiwan set to be new tourist hotspot Yuck! Beware of the baked goods mixed with rotten eggs Early arrival of cherry blossoms to greet the Yangmingshan Flower Season in Taipei Must-see and must-eat places in “Lesser Kinmen” Kinmen, a sensory paradise for the tastebuds and the eye Strolling with eyes wide open, Kinmen is rich in aesthetic appeal and historical attractions It is all about AI robots: they can play the roles of sex partners and therapy, or cops to tackle crimes Taiwan axes 176 extra Lunar New Year flights from China, 50,000 passengers may be affected Taiwan’s CAL HQ awarded Diamond-rated green building; saves 23,000 kWh of power in 2017  Food safety makes up half of 2017 top ten consumer news: watchdog (Part 2) Dolores O’Riordan, The Cranberries lead singer, dies at 46 Food safety makes up half of 2017 top ten consumer news: watchdog (Part 1) Early arrival of Laomei Green Rock Troughs Cold snap kills close to 300 in Taiwan, warmer weather forecast Celine Dion to give two concerts in Taipei in July as part of her Live 2018 Asian tour Apple’s iOS 11.2.2 may slow iPhone performance by as much as 50% AIT to hold 2018 Fishackathon in Taipei and Kaohsiung for marine conservation Selina親身分享絕不失敗的任真生活高EQ哲學
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統一超商持續「創新」 落實七大元素 「複合店」、「獨特商品」及「數位平台」提供3E體驗 建構友善超商生態系

統一超商(2912)今(19)日舉行年度媒體茶會,總經理黃瑞典偕同經營團隊相關主管,包括副總經理吳國軒、行銷群協理謝蓮塘、營運群協理林啟昌一同出席,分享2018年經營成果,並公布今年的策略方向。

    2018年統一超商在團隊努力之下,持續以「人、店、商品、物流、系統、制度、文化」七大元素為基礎,提供高價值、獨特性的產品與服務,創造3E(體驗性Experience、娛樂性Entertainment、教育性Education)美好的消費體驗。

    統一超商2018年整體合併營收為2,448.8億元,較前一年同期成長10.7%。若扣除前年出售上海星巴克一次性利得,稅前淨利持續成長,再創歷史新高,表現亮眼!其他轉投資事業如菲律賓7-ELEVEN、大智通等,營收、獲利也有不錯的表現,在集團全員的努力之下,共同繳出一張亮眼的成績單。

    此外,統一超商再度進榜勤業眾信「2018年零售力量與趨勢展望」全球前250大零售業排行,為台灣唯一入選的企業,並連續4年獲得證交所「第4屆公司治理評鑑」成績前5%的行列,以及國際性旅遊評論網站《TripAdvisor》2018年台灣最值得推薦給國際旅客的連鎖商店第一名,經營成效質量獲各界肯定。

    面對去年國內大環境諸多挑戰,總經理黃瑞典整合集團內並連結外部資源創新組織架構,包括建立優質人才庫、複合店模組化、商品結構優化等,將七大基礎元素創新整合,成功再創營運高峰!

    展望2019年,統一超商將以「創新」為策略,秉持「調結構」、「穩增長」兩大綱領,全力發展「複合店」、「獨特商品」及「數位平台」三大結構,透過經營結構的創新、數位平台的串連及AI科技的運用等,帶動統一超商穩定成長,並與加盟主站在同一陣線,透過提供加盟主經營補貼等,一起面對嚴峻的外部環境,超過9成的加盟續約率更是11年來新高,進而達成四方滿意(加盟主、員工、社會、投資人),創造更友善的超商生態系,也期望讓國人對7-ELEVEN的便利導向逐漸深化為依賴需求。

    回顧2018年,是創新店型大爆發的一年,在年初便發表「X-STORE」科技概念店,向國內外積極展現科技創新力外,更推出各式複合店、特色店,顛覆國人對便利商店的想像。此外,在鮮食、差異化商品及數位服務部分,在「調結構」、「穩增長」兩大架構下努力,不斷強化基本功,更以結構性的創新帶動持續性的成長。以下為2018年的經營成果分享:

重點一、調結構:

  1. 創新店型爆紅、7-ELEVEN顛覆想像
  2. 7-ELEVEN從2008年起推出大店格、特色店、店中店…等,去年更率先推出全台首創科技概念店—X-STORE外,進一步發揮集團綜效,推出K·Seren、BEINGfit、21TOGO、博客來、烘焙坊、糖果屋、生啤酒、精品咖啡等8種創新業態複合模組,今年2月再推出達美樂複合店,未來將視商圈需求,持續拓展不同的複合店型。
  3. 目前30坪以上的大店格占比約75%,其中40坪以上的門市更超過35%。此外,特色店達1,234店,預計今年底特色店將達1,500店。
  4. 為強化商品結構及創造全新話題,今年7-ELEVEN不僅會持續打造全台各地的特色門市、聚焦在48坪以上大店格發展,更會跨業態結合資源,掌握商圈消費習慣推出合適的複合店型,提升品牌力及商品力。
  • 黑糖珍珠撞奶年銷破千萬杯、CITY CAFE新寵兒
  • 去年CITY CAFE熱銷超過3.2億杯,持續開發話題商品(GODIVA醇黑熱巧克力、西西里風檸檬咖啡、森永牛奶糖奶茶、藝伎咖啡等),其中新結構「黑糖珍珠撞奶」一年熱銷超過1,100萬杯,創下風味飲品史上最高銷售紀錄!
  • 因應國人飲用習慣改變,2018年正式推出特大杯(22oz),進一步帶動大杯占比超過6成,較前年成長2%;更開設全新精品咖啡品牌「!+? CAFE RESERVE」不可思議咖啡館。
  • 硬體設備上,全台導入急速冷卻系統,成功帶動冰杯占比成長近5%,成為未來新機的基本標配。2019年將全面更新咖啡機設備,能大幅提升奶泡綿密度、出杯速度,讓整體咖啡風味更佳。
  • 2019年將咖啡豆升級,擴大經營精品咖啡市場,精品咖啡店年底將達1,000現萃茶也將大舉展店,預計6月前將達1,500店。
  • 聯名鮮食引發話題、設備製程再進化
  • 2018年鮮食占比達18.76%(不含咖啡),透過與名店名廚合作(麵屋一燈、CoCo壹番屋、開丼等),持續開發創新且差異化商品(御料小館、新極上飯糰、鹹麵包),2020年鮮食占比可望達20%。
  • 持續更新鮮食設備、優化基本功,如一鍋燒製程升級、導入新型飯糰機、雙層熱狗機今年底將達200店等,掌握未來潮流趨勢,帶動鮮食成長。
  • 2019年將持續透過本質精進,提升飯體、麵體口感,並針對高成長類別擴大結構(如麵食、麵包),以及掌握健康養生的消費趨勢,開發一系列蔬食健康餐,提供國人安心安全的生活提案。
  • 國內外獨特商品、打造最夯話題平台
  • 每年定期搭配節令主題引進國外商品,如草莓季、世界巧克力大賞、國際啤酒節、世界冰品博覽會等,滿足消費者需求。近年更掌握出國必買、代購趨勢,引進具話題性的商品,其中國人最愛的日系商品占比超過7成,成為消費者最方便、安心的國際商品代購平台。
  • 近兩年引進超過20個國家、800種以上的品項,今年初甚至在門市內設立「日本7-ELEVEN限定商品」專區,未來將與更多名店名物跨國聯盟,強化獨特性。
  • 此外,7-ELEVEN早於2015年5月起,陸續於交轉站、醫院、辦公區、休閒旅遊等商圈共3,448間門市導入國際精品專櫃,品項數約100~120支,比一般門市高出2~3成,即使離島及偏鄉都可就近買到最新國外流行商品,預估2019年底將突破4,000
  • 數位轉型、OPEN錢包搶攻點粉商機
  • 去年底推出的OPEN錢包,做到累點、支付、折抵一指搞定,目前吸引近9萬人綁卡,等於每天都有超過1,200人使用OPEN錢包,平均客單價更高於其他非現金支付工具。
  • 目前OPENPOINT共超過7,000個通路可累點,可與銀行、百貨、航空及各零售通路共24個平台兌點,是市場上主要的點數交換平台。
  • 去年中上線的OPEN REWARDS咖啡星獎賞,提供新的數位體驗,參與會員超過55萬人,帶動會員購買咖啡成長超過2成。
  • 今年起將開放OPENPOINT多元支付給點,未來民眾在門市無論使用現金、icash、悠遊卡、信用卡等支付工具消費,只要打開OPENPOINT APP掃描會員條碼,或是報手機號碼就能累積點數,這也代表OPENPOINT將作為點數媒介,串聯集團事業,未來將拓展至集團外服務。
  • 2018年底OPENPOINT會員達320萬人,較前年同期成長1.3倍。2019年重點將整合集團及外部資源,持續強化點數的價值,並深耕會員經營,會員人數挑戰600萬人。
  • ibon行動服務再升級、首創AR新體驗
  • 2018年ibon便利生活站(含ibon APP)達2.6億人次使用,等於平均每位國人每年到7-ELEVEN使用過11.3次的ibon服務。ibon APP下載數更高達400萬次,去年更攜手PRO360達人網,推出超過600項服務,帶動2018年交易筆數較前年同期成長近4成,ibon已成為目前業界最大服務平台,其中會員以25~44歲為主,上班族女性占比更高達6成。
  • 2018年初於「X-STORE」展示ibon智能語音互動功能,透過語音搜尋所需服務更方便,目前已導入全省門市,包括離島及偏鄉,提供全台灣更便利的服務。
  • 今年初ibon APP首度推出「AR秀好康」,全國超過5,400家門市都已定位在ibon APP中,民眾只要在門市外打開ibon APP,開啟3D互動遊戲就能參加活動,預計將吸引更多來客。
  • ibon APP將於行動列印服務中導入「影像輸出客製化商品」及「相片雲端沖印」功能,未來可印製T恤、馬克杯、姓名貼、證件貼、手提袋及油畫框等,只要透過ibon APP在手機上傳照片,進行編輯、付費,就能直接配送到門市取貨。

重點二、穩增長:

  1. 培育各類人才、打造優質團隊
  2. 為擴大員工的視野與能力,提供跨海外、跨公司、跨部門人才輪調與培育,更增設營業及行銷副部主管,培訓高階人才。此外,透過培育達人大師,如傑出店長、陳列達人、咖啡大師、TK達人及傑出區顧問等,打造優質團隊。
  3. 每年公司積極透過就業博覽會、校園徵才、企業說明會等多元管道深入校園,進而找到與企業理念相符的儲備幹部人才,成為協助公司與門市提升業績的關鍵角色。
  • 系統優化、創造更好消費體驗
  • 去年6月起針對近500家咖啡高銷售門市導入「尖峰叫號取餐系統」,門市店員只要依循標籤貼紙的品名製作咖啡,能大幅降低尖峰時段的製作壓力,消費者也可憑取餐單領取咖啡,提供更好的消費體驗。
  • 7-ELEVEN今年將持續開發尖端科技的應用,像是EPOP、IOT系統、人流分析、電子標籤、感應式自動門冰箱未來也將陸續導入。
  • 擴建物流廠、鮮食廠首度進軍東部
  • 投資逾5億元打造全台業界唯一、首度進駐花蓮的「新花蓮物流中心」與「統一超食代花蓮鮮食廠」,去年開始稼動投產,提供東部居民最安心、美味的便利鮮食。
  • 去年7-ELEVEN的EC件數達2.2億件,較前年成長2,以C2C為成長主力,消費者上網購物並到門市取貨,已成為國人的生活習慣之一。
  • 7-ELEVEN建有完善的物流及系統平台,去年新增北部近5,000坪的楊梅分倉,而原本630坪的南部歸仁分倉更擴建至上千坪,服務、效率、品質全面升級。
  • 今年將推出全新的EC REWARDS集點,運用ibon APP及OPENPOINT會員,導入會員資訊並綁定帳號及寄取件資訊,將ibon APP化身集點神器,賣家寄1件即可累積1點,集滿點數即可兌換門市商品,有效提升消費者體驗與寄取件數。
  • 環保節能、加盟制度變革與加盟主共榮:
  • 2019年政府調漲最低工資5~7%,為了讓加盟主安心經營且穩定加盟秩序,今年1月起調整加盟主的經營補助金額,由每店每月14,000元調整為20,000元,與加盟主一起面對未來挑戰,目前加盟占比達89%加盟續約率超過9成更是創11年來新高
  • 7-ELEVEN榮獲ISO 14064-1溫室氣體認證,為全國第一家取得該認證的便利商店,節能減碳效益深得外界肯定,近5年來整體用電密集度(單位面積用電量)降低近8%。未來將持續強化環保節能及門市作業省力化,精進道具、建材的使用,並運用科技導入省力化設備。
  • 全台最大愛心認捐機制、公益創舉不間斷:
  • 去年起與門市預購平台結合,開發出愛心認捐機制,民眾只要就近到門市就能付出愛心,成為全台最大的物資認捐平台,至今已幫助超過6萬7千戶次弱勢家庭。
  • 「把愛找回來」公益募款超過30年不間斷,首創門市零錢捐的連鎖零售通路,歷史最久、零錢捐據點最多,共匯聚超過40億元的愛心善款
  • 20年前921地震,首創國內通路業者啟動門市緊急募款服務,持續透過遍及全台的7-ELEVEN提供民眾最便利的捐款管道幫助災民。
  • 「把愛找回來」零錢捐及ibon募款平台(含緊急捐款),2018年共幫助近50家的公益團體,共募得近4億元。
  • 統一超商好鄰居文教基金會的勵學計畫支持近40所偏鄉小學,深入南投、台南、雲林、高雄、屏東、花蓮及台東等地區,幫助超過3,500位孩童。

    展望2019年,統一超商將在「調結構」及「穩增長」兩大架構下,無論是店型、鮮食、國際採購、數位服務部分等持續強化基本功、優化各種基礎建設,向國內外積極展現台灣便利商店的創新實力,並優化加盟制度、加強人才的培訓,以友善的超商生態系創造門市的正向循環,持續帶動公司穩健成長。

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