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亞馬遜全球開店 「TA光點計畫2.0」 助力中部手工具產業「賣」向全球

由亞馬遜全球開店(Amazon Global Selling)攜手貿協(TAITRA)、臺中市政府濟發展局及手工具工業同業公會舉辦的「TA光點計畫2.0-跨境電商新契機研討會」于臺中成功召開。貿協數位商務處處長李惠玲與亞馬遜全球開店台灣區總經理林惠君出席活動。亞馬遜全球開店為到場的150家臺中業者介紹了「TA光點計畫2.0」,及重點招商品類「Home  & Home Improvement」(居家修繕、家用商品、智慧家電)相關產業資訊,助力有意通過亞馬遜全球開店外銷的臺中企業把握商機、「賣」向全球,打造海外商機新亮點。

亞馬遜全球開店台灣區總經理林惠君表示,『自2018年起,我們即開始深耕台灣產業聚落,在全台灣範圍內,根據產業聚落特色提供定向扶持。臺中是手工具、自行車、健身器材等產業聚落所在地,這些都是亞馬遜「Home  & Home Improvement」品類中的熱銷商品,商機巨大。跨境電子商務可以幫助台灣企業以輕量化的投入、資料化的運營,直接對接亞馬遜全球超過3億的活躍用戶,以及數百萬的企業與機構買家,更便捷地走向海外市場。亞馬遜全球開店台灣專屬服務團隊也將以在地化的專業服務,為台灣企業開拓全球市場保駕護航。』

「TA光點計畫2.0」是亞馬遜全球開店聯合貿協啟動的第二屆台灣賣家扶持計畫,以亞馬遜美國及日本市場「Home  & Home Improvement」品類為首要目標招募優質廠商,並由外貿協會台灣經貿網與亞馬遜全球開店專業團隊提供選品、上架、資料分析等培訓,協助廠商上架。2018年雙方合作啟動的第一屆「 TA光點系列計畫」,已成功輔導50家台灣優秀企業上架亞馬遜美國,開創銷售佳績。為了協助更多台灣業者前進海外國際市場,「TA光點計畫2.0」今年將在台灣北、中、南巡迴舉辦跨境電商新契機研討會,下一站將於5月下旬在新北市登場。

此次重點關注「Home  & Home Improvement」品類,源於亞馬遜美國跟日本的智慧家電、居家用品及DIY市場需求巨大。行業資料顯示,2018年美國家居裝修市場規模預估達3,980億美元,較2017年增長6.3%[1]。與此同時,家居用品也是日本電商市場銷售前三的品類,市場規模極為可觀。

亞馬遜全球開店於2017年4月在台灣成立常駐專業招募服務團隊,與貿協共同協助台灣業者以跨境電商形式拓展對外貿易。兩年來,成效顯著,眾多台灣業者順利實現了由傳統外貿向跨境電商的轉型與升級,並借由創新的產品逐漸成長為深受海外消費者喜愛的國際品牌。

目前,亞馬遜在全球擁有18大站點,並支援27種語言。遍佈全球的175個運營中心能夠幫助賣家將產品銷往世界185個國家和地區。2018年,亞馬遜全球協力廠商賣家表現強勁,近20萬家中小企業年銷售額超過10萬美元,逾5萬家年銷售額超過50萬美元;年銷售額超過100萬美元的中小企業數量在2018年增長了20%。如今,亞馬遜上有數百萬的中小企業,來自全球130多個國家和地區。


[1] HIRI: What to expect from the Home Improvement Market

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