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全台唯一國際級美式 GLORIA OUTLETS華泰名品城 再展版圖擴增實力! 正式宣告全區開幕將於5月8日完整亮相!新增285個品牌 共50家獨家品牌首次進駐 國際精品2折起 堅持折扣 誓言打造與消費者距離最「近」的OUTLET!


由在台深耕近百世紀的華泰大飯店集團 所打造的GLORIA OUTLETS華泰名品城 ,自一期開幕以來,便以台灣首座露天Outlet、豐富的國際精品品牌及精品兩折起的優惠折扣,於台灣零售市場打響名號。連續三年觀光人次成長超過3成的國際型Outlet GLORIA OUTLETS華泰名品城 ,宣布於今年5月8日(三)全區正式開幕 ,進駐品牌總數將高達285個,其中包含50個獨家進駐台灣Outlet的品牌。結合原有的國際精品及戶外休閒品牌優勢,將加入更多家居品牌,家電與餐飲品牌,打造離消費者最近的國際型Outlet。

GLORIA OUTLETS華泰名品城 身為一座國際型Outlet,秉持品牌核心價值,從服務、商品、到購物氛圍,致力打造出與消費者距離最「近」的Outlet,同時便捷的交通地理位置讓GLORIA OUTLETS華泰名品城 短短三年奠定知名度成為Outlet購物指標。趁著五月全區開幕之際,更推出全新會員制度,期望提供消費者更多不同的客製化服務與體驗。

落實經營心法 華泰名品城成為海內外消費者挖寶天堂 全區開幕後盼三年內業績達標百億

GLORIA OUTLETS華泰名品城 開幕至今以豐富的國際精品品牌及精品平均2折起的優勢,經營出一群穩定消費的會員。華泰大飯店集團 副董事長兼執行長陳炯福表示,「開幕至今,我們持續為很多人圓夢,實現與心中夢想品牌的距離。經營上擺脫傳統百貨公司的遊戲規則,落實查價機制,除了協助品牌怎麼做Outlet,一起達到雙贏的局面,也讓其他觀望中的品牌更有信心加入我們。」

此外,園區鄰近高鐵及機場捷運,雙鐵共構的交通及地理位置,吸引許多海外遊客前往購物。因為GLORIA OUTLETS華泰名品城 堅持落實品牌租客的折扣到位、原價及售價的「雙標」政策,從穩定成長的旅客數及TripAdvisor上的好評,對於海外旅客而言已是個挖寶的必訪景點。GLORIA OUTLETS華泰名品城 總經理梁曙凡表示,「從來客數據觀察,來自中港澳及東南亞國際旅客消費成長相當明顯,佔營業總比10%。未來將引進更多品牌,就是要滿足跨國籍、多元的購物需求,為更多人圓夢!」華泰名品城預計全區完整開幕後,三年期許目標可達百億。

全區開幕展心意 51日推出全新會員計畫

GLORIA OUTLETS華泰名品城 會員成長迅速,預估年底可達25萬名會員。全區開幕之際,率先推出全新會員計畫,回饋更好的優惠給喜愛華泰名品城、熱衷國際精品的消費者。

GLORIA OUTLETS華泰名品城 總經理梁曙凡表示,「我們趁著全區開幕也推出全新會員計畫,若是在園區逛累了,可以到專屬的休息空間享用點心。另外我們也提供生日禮金、園區秘書服務及商品寄送服務等,希望讓消費者在華泰名品城享受尊榮的服務感受。」

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