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2021-06-13
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國立故宮博物院開創美食文化『心』體驗,打造限量團圓飯『朕的年菜』!

國立故宮博物院與雙品牌廠商祥瀧股份有限公司推出『朕的年菜』、『朕的佛跳牆』,打破傳統思路與文化創意想像,攜手將過年的團圓守歲的傳統年味從故宮帶入每一個期待相聚的溫暖家庭裡。

今日12月29號,在圓山大飯店舉辦『朕的年菜』、『朕的佛跳牆』上市發佈會,現場由國立故宮博物院黃永泰副院長、前文化部長洪孟啟與台灣藝術創生文化基金會董事長李永萍出席致詞,現場請來兩位神秘嘉賓,分別是92歲此次擔任年菜顧問的時尚阿嬤與4歲的小皇帝一起為此次新品盛大揭開序幕,並邀請蒞臨來賓共同參與擲骰子這個有趣的民俗活動,在擲骰子的過程裡提早感受新春年味,同時也為來年開春討吉利,以沈浸式舞台方式拉開記者會序幕打造令人驚嘆的視覺效果。

故宮X祥瀧:朕的年菜就是我的年菜

『朕的年菜』與『朕的佛跳牆』兩樣新品,取材史卷記載的過節風俗將故宮文化價值導入生活層面轉換成以人文與文化為中心的商品,開發雙蔘如意金翅烏雞、鳳翔魚躍、細火煨東坡佐九孔鮑等多樣豐盛佳餚,「朕的」系列年菜、佛跳牆,重視消費者食用的健康與品質,特別選用台灣在地且擁有履歷的好食材,包括禽農產業公司健康無染飼料養殖的烏骨雞全雞、立川漁場最高品質、野放中央山脈清澈冷山泉養殖的溜泉鯛、台南隆豐牧場養殖嘉一香活菌豬,與台灣本土新鮮的大甲芋頭、屏東紅豆等食材在此次用料當中,在地的台灣好食材帶給消費者來自這塊土地的好味道。

朕賣的不只是年菜是圍爐守歲時一家團圓的溫暖

故宮首次開發年節食品,卻不單單只是銷售年菜食品,強調「讓每道年菜都有圍爐守歲的溫度」,勾勒描繪傳統年節的意義,守歲意味著迎新送故,連夜的燈火示意著凝聚的意念將一切病疫與邪祟趕跑,預示著來年平安如意,老年人守歲有「辭舊歲」之意,年輕人守歲則可為家中長者添壽。

『朕的年菜』組最大亮點是內附特色『守歲包』驚艷全場,在圍爐過後,與家人團聚的茶餘飯後之際,守歲包當中搭配的濾掛式咖啡、烏龍茶巧克力、日進斗金骰子與花團錦粟紅包等品項,讓長輩晚輩都可以開開心心收下壓歲錢、全家人一起擲骰子玩樂,在年味越來越淡薄的現代社會當中,用一份來自故宮的『朕的年菜』把守歲氛圍的精神繼續傳承,用一份來自故宮的『朕的年菜』接續傳統過年文化一家團圓相聚的意念。

除了圍爐守歲,連走春送禮方方面面『朕的』系列都已經準備齊全,此次「朕的」佛跳牆,也擺脫傳統佛跳牆的設計,撇除沈重的甕,以精簡的紙材設計成禮盒,輕巧方便,且禮盒包裝精緻有趣,文物設計裡的細膩巧思,將所蘊含的無量光明與泱泱之福贈予他人,亦或自家料理烹煮,敬祝對方一年中萬事如意,百福駢降,也期盼新年隨順圓滿,百福具臻,送禮自用兩相得宜。

『朕的年菜』與『朕的佛跳牆』大膽突破故宮文創商品的性能,跳脫原先博物院文創商品的框架,加入味覺體驗的環節,結合中華美食的絕世風味與國立故宮博物院珍貴的典藏文化,將過年注入『心』的悸動,開創故宮味蕾上的絕世饗宴,拉開序幕,將傳統年節美食華麗登向世界舞臺。

此次『朕的年菜』與『朕的佛跳牆』限量發行800份,即日起開始線上搶購。

訂購資訊:

故宮精品:https://www.npmshops.com/mainssl/modules/MySpace/index.php?sn=npmshops&pg=ZC6276027

Pchome線上網路商城:

https://24h.pchome.com.tw/prod/DBCX5J-A900B2I0H

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