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2021-06-14
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咖樂迪咖啡農場看好台灣宅咖啡市場
原汁原味日本咖啡文化輸入
提供消費者滿意一滴的堅持
30種咖啡豆日本專業烘焙 直送台灣

在日本擁有479家分店的咖啡豆與異國食品選貨店「咖樂迪咖啡農場」,今天首次在記者會上表示,台灣擁有每年約20%咖啡需求成長率,非常看好台灣在家飲用咖啡的市場需求,因此咖樂迪將會持續在台展店;同時,咖樂迪也想讓喜愛日本的台灣消費者更能多了解咖樂迪咖啡豆的商品特色與飲用方式,將原汁原味的日式咖啡文化分享給大家。

咖樂迪咖啡農場在日本是人氣非常高、且被認為帶動生活風格的食品選貨店;在2020年於台灣正式開設滿10家店,今天也是第一次在台灣的記者會,由咖樂迪總經理武智充特別致詞表示,很感謝能夠在疫情嚴峻的時刻,在台灣能夠持續努力將咖樂迪美味又平價的咖啡豆介紹給大家;

日本是個非常愛喝咖啡的國家,100年前就有咖啡店,其咖啡消費量更居世界第三大,因此日本的咖啡文化非常豐富,武智充表示,咖啡對於日本人,就是很平常的飲料,既然是每天都要喝,不只要讓消費者喝到好的咖啡豆(由專職員工確認從栽培到出貨的整套流程,與品質佳且有保障的產區或農園合作。並且嚴選符合咖樂迪的咖啡品質標準的咖啡豆);更為了最大限度地突顯各種咖啡豆所擁有的獨特風味及香氣,採用創業40幾年以來積累的經驗與技術進行烘焙、調配與品質確認,向顧客提供值得信賴的咖啡。所有的咖啡豆都是由日本自家烘焙直送台灣。店內也提供代客磨粉的服務。

他說,很開心也很興奮在台灣介紹咖樂迪的產品,咖樂迪觀察到,台灣人也漸漸把咖啡當作日常飲品的一部分,根據國際咖啡組織ICO調查,今年台灣市場規模會超過800億元新台幣,不過相較於日本每人一年的咖啡飲用量,台灣還有很大的成長空間;同時,由於大環境的變化,將會使得在家飲用的需求更為大增。

以咖樂迪最受歡迎的柔和咖樂迪咖啡豆為例,每次喝一杯約10g的用量,它的費用是能負擔的,這也是咖樂迪內部觀察到宅咖啡市場的發展潛力;武智充認為,咖啡廳的社交文化,與在家喝咖啡的市場,是可以同時存在,因為它的需求性不同。

在咖樂迪,能夠找到從濾掛咖啡到咖啡豆的不同選擇,而且多達30種的咖啡豆,可以滿足消費者對於口味變化的要求;他表示,我們真的誠懇歡迎大家來到我們不同的分店,先從我們免費提供的招待咖啡開始,來慢慢尋找你喜愛的商品,除了咖啡豆,還有搭配的甜點或是異國美食,相信都能夠滿足你。

咖樂迪主打咖啡豆介紹

①柔和咖樂迪咖啡豆 定價170元(200g 1包) →咖樂迪咖啡農場開店以來熱銷第一名的綜合咖啡,凸顯巴西咖啡原有的溫和甜味,擁有柔和的口感與久久不散的甘甜味,不論是單喝或加入砂糖奶精、牛奶都非常適合。除了咖啡豆也有推出濾掛咖啡。

②巴西金絲雀咖啡豆 定價270元(200g 1包) →稀少的黃波旁品種單品豆,帶有清爽香氣與口感,華麗香氣與咖啡豆原有甘甜均衡,是無與倫比的珍品。除了咖啡豆也有推出濾掛咖啡,推薦給喜愛單喝黑咖啡的消費者。

③春季綜合咖啡豆 定價270元(200g 1包) →以味道柔和的瓜地馬拉咖啡為基底,加上風味華麗的伊索比亞咖啡調和而成。使用水洗及非水洗兩種伊索比亞咖啡豆調整比例達到完美平衡,清爽口感真猶如春天氣息。

2021春節咖啡點心禮盒 售價588元

內容物:

咖樂迪人氣款-濾掛式咖啡巴西巨嘴鳥1盒(5包入) →甘甜飄香的成熟波旁單品咖啡

咖樂迪人氣款-濾掛式咖啡巴西金絲雀1盒(5包入) →稀少的黃波旁品種單品豆,帶有清爽香氣與口感,華麗香氣與咖啡豆原有甘甜均衡,是無與倫比的珍品。

綜合果仁+昆布糖+娃娃酥

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