33 °C Taipei, TW
2021-06-14
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外帶享防疫價七五折優惠

全台首創
100%永續時尚品牌FYNE 世界地球日永續上線
100%鈕扣縫線面料 可回收再製
100%簡約風尚 100%實用機能 100%回收享紅利金

2021台北時裝周AW21  –

以永續時尚作為開幕大秀主題

–  2020年丹麥的哥本哈根時尚週

推動永續時尚新行動計畫 預計2023年參與品牌皆需達成17個永續門檻

國際非營利組織紡織交易所(Textile Exchange)

報告顯示

2019年 全球使用5570萬噸聚酯纖維  僅14%採用回收面料

國際諮詢公司McKinsey&Company  –

每年高達9200萬噸服飾被丟棄

80%流向掩埋場或是燒毀,不到10%的服飾可重生再製

不讓你的服飾成為地球負擔

永續時尚品牌FYNE由此誕生

以百分百「回收」為經線、100%「再製」作緯線,編織出永續時尚品牌FYNE的DNA,以全台第一的領頭羊身分,正式為市場導入衣料重生的無限循環概念。訴求從鈕扣、縫線到面料,達到百分百可回收循環再製,真正落實循環時尚的精神。

創新首見的服飾品牌網站 www.fyne.life 消費模式,更以實質回饋消費者的回收紅利金,來鼓勵參與回收,真正落實永續循環。品牌上市前夕,邀請不僅關心而且力行永續生活的藝人李霈瑜(大霈) 出席記者會,分享她的「3R永續日常哲學」,暢談個人多項生活事蹟,包括透過改造二手傢俱,充分體現她Reduce,Reuse、Recycle的美學與生活樂趣。

市場現實「舊」比「新」貴   真正的永續  是要付代價的

如果消費是世界無可避免之惡,如何把地球永續存在放在企業經營首位,就是FYNE堅持的品牌理念。FYNE總經理王志仁表示:「市面上已有各式回收原料製成的服飾,但衣服老舊後的最終命運還是得進入垃圾場、回收場。」

王志仁補充說,永續面料主要材質為PET,即製造寶特瓶的原料。然而以回收的PET所製作的服飾,成本比新的PET還高,如何從「回收舊的」來「製成新的」,真正做到回收再利用、有效降低對新原料的需求及環境成本,才是真正解決舊衣垃圾問題的解決方案,且舊衣再製成新衣,比不回收進入焚化階段,更降低44%碳排放量。FYNE的100%無限循環系列原料,從鈕扣,縫線到所有面料,做到100%可回收再製,真正落實循環時尚的精神,並結合永續、時尚、機能,且每件衣物皆提供獎勵回收紅利金200點,更可以實質鼓勵消費者參與回收流程,完美串起讓衣料重生循環再利用的經營模式。呼應品牌的溝通主軸:Everyday is FYNE,與你享受每一天的美好。

永續時尚品牌FYNE的「衣料重生循環利用」過程解構如下:

  • 原料的永續- 回收再製

即使成本所費不貲,也要嚴格把關所有的製程。FYNE 100%無限循環系列的面料,100%台灣生產製造、目前使用100%回收寶特瓶、衣物裁剪過程的邊角衣料,以及消費者的舊衣並回收再製,讓每一件FYNE 100%無限循環系列包含紗線、鈕扣至布料,讓衣物永續循環再利用。

  • 生產製造的永續-符合國際零碳環保製程要求

布料紡織生產過程,選擇在使用太陽能發電量大於本身耗電量的工廠,將碳排放量降低趨近於零,至少節約30%的熱能及70%水資源。

  • 包材的永續- 100%再生、或可分解材質


在寄送給消費者的包材上,FYNE使用高成本的環保材質,力求降低一次性包材對環境的污染和傷害,因此無論包材、膠帶甚至吊牌,全面使用100%環保再生原料。FYNE服飾吊牌採用通過德國藍天使環保標章認證的法國高級香榭紙。它是全球第一個最先提出與執行的環境標章計畫組織。通過嚴格認證的紙質不僅需符合歐盟規定之E1甲醛標準,同時規定須通過TVOC(總揮發性有機化合物) 的最低釋放量。

經典簡約設計

時尚機能標配 永續衣櫥裡的MUST-HAVE  

FYNE第一波特別推出 : re: FYNE 100%無限循環、VIROBLOCK抗病毒布料兩大系列。款式涵蓋男女的休閒、運動及商務三大風格的上下著及配件。秉持簡約設計理念將經典的輪廓剪裁與實用機能,如加入抗紫外線最高等級UPF50+ 融入日常的穿搭中,讓FYNE每一件時尚單品都能成為每位消費者「衣櫥裏的必備」。

開啟衣料的無限循環旅程  首創服飾回收機制

FYNE 針對品牌製作的每一件單品,都提供免費回收服務,同時還再贈獎勵回收紅利金200點。

FYNE會將舊衣回收,分解後經環保製程造粒、紡紗、染整及製衣,再次賦予服裝全新的面貌,對環境和消費者而言,才是真正雙贏的購物機制。消費者在訂單成立且收到商品後30天,官網後台的會員訂單中即有“我要回收”的選項,點選後會獲得一組條碼,可至超商輸入條碼後領取小白單,並連同回收衣交由店員即完成回收流程,系統確認收到商品後,將通知消費者領取回收獎勵金200點,可於下次購買FYNE時立即折抵。

官網開幕活動:購買指定西裝外套即贈Marshell音響 限量限時優惠 

凡於4/22-5/2開幕活動期間,全館滿5000送抗病毒漁夫帽(市值880),4/22-4/26全館滿2000即可折200元,4/27-5/2全館滿2000即可折300元。單筆消費滿5000以上即成為VIP會員資格,購物還可再享9至95折優惠!

開幕首五日,天天都有人氣商品好康,等早鳥消費者以「買一賺一」的方式抱回家:

4/22 Day 1男女款指定西裝外套NT7800元起,就送 $8900 MARSHALL Uxbridge with Google assistant 聲控攜帶式藍芽音響(限量5份)

4/23 Day 2男女指定款上衣NT1480元起,送FYNE $1500元禮券(限量50份)

4/24 Day 3男女指定款re:FYNE 100%無限循環系列NT1080元,送$1680 OCEAN BOTTLE 時尚環保水壺(限量30份)

4/25 Day 4男女款下身系列NT1680元起,送FYNE $1600元禮券(限量50份)

4/26 Day 5指定款抗菌外套NT3980元,送$4580 STEAMONE手持掛燙機(限量5份)

期間限定-“你的舊衣,我來回收”,立即贈50點回收紅利金

FYNE依循著永續循環精神,除了消費者購買品牌單品,即享有200點獎勵回收紅利金,未來更希望做到不分品牌的衣物,都可以透過FYNE回收機制,讓舊衣經過環保製程,積極地降低對環境的二度污染及傷害。

5/3-6/30 FYNE舉辦舊衣回收計畫,即使不是FYNE品牌的服飾,我們也全面開放獎勵回收服務。任何品牌購買的上衣、下身及外套等單品,皆可透過我們品牌官網進行回收。每件單品均可獲得獎勵回收紅利金50點,可於FYNE官網折抵使用。消費者可至官網註冊會員後,點選「我要回收」按鍵取得回收碼,並將舊衣交由全家便利商店進行回收流程(註:貼身衣物、襪子不可回收)。

大霈綠生活 永續3R

演唱主持三棲的新生代女星李霈瑜(大霈),因主持戶外節目,從此愛上潛水。她也因為潛水發現水底下的繽紛世界,深深有感地球之美需要每個人一起來守護。經常以永續3R (Reduce減少使用/ Reuse (物盡其用/ Recycle循環再造)守則,實踐她的日常生活。以她的房間為例,多數的傢俱,像是衣櫃,床頭櫃等,都是朋友不需要,她接手改造成自己喜歡的風格繼續使用。延長產品壽命物盡其用(Reuse)。她也會到資源回收處,尋找風味古老的鋁製品做花器,賦予商品新生命(Recycle)。其他的部分像是自己帶水壺、餐具、餐盒,減少塑膠製品的使用(Reduce),這些都是她的3R永續日常。

大霈表示:這次與FYNE的合作,發現FYNE本質就是一個100%的3R時尚品牌。製程上,減少對環境的負擔,設計出高質感、可無限循環的服飾;衣物汰舊回收後再賦予新靈魂,認真地執行永續這件事。在實際體驗100%無限循環T恤與襯衫後,發現不論是剪裁線條,抑或面料的觸感和舒適,色系的實穿百搭,都很難想像這是100%以回收衣物再製的服裝。就連汰舊衣物都一手包辦,還贈與獎勵回收紅利金,追求美好時尚,同時鍾愛地球,真的是一件很棒的事情!

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