32 °C Taipei, TW
2021-06-14
Breaking
國際知名建築活動「打開台北 | Open House Taipei首獲正式授權2020全球唯二全開放實體活動城市 今秋台北成世界建築圈注目焦點 AMD CEO to speak at COMPUTEX int’l presser on May 27 about new high-performance computing technologies Sowers Action raises more than HK$700,000 in Charity Golf Tournament 2019 for underprivileged children Sowers Action staging charity golf event to raise funds for children in need of education and care 3D Projection Mapping Light Shows Rock the Most Beautiful Christmasland in Taiwan Decoration Lights Create Dreamy Light Zones to Stun the World The Pool Debuts Internationally Renowned Art Installation in Taiwan 好妝容!秒集氣!NU COLOUR 護膚彩妝系列 訂製保養系妝容,時尚大勢色顯現自我風格 2018 Christmasland kicks off in New Taipei City with dazzling 3D light show Biometrics needed for Taiwanese applying to study and work in Canada Lextar launches VCSEL products for 3D depth-sensing China Airlines embraces new 60th anniversary GO theme for 2019 Calendar 2018 Christmasland in New Taipei City to kick off on Nov. 16 Airbus and China Airlines present A350-900 with special joint livery SkyTeam invites Frequent Flyers to shape the alliance of the future Weiwuying, the world’s largest performing arts center under one roof, to open on Oct 13 in Kaohsiung Acer unveils self-driving concept Car A350 joint livery with China Airlines and Airbus arriving in Taiwan in October CTS to host World Cup Final Night in front of Presidential Office Sunday TrendForce: VR market sees marginal growth in 2018; competition between Oculus and HTC in China to intensify Three-member Taiwan team heading to Prague for 40-day, 16,000-km Mongol Rally Taiwan launches digital library offering 3D models of heritage sites China Airlines presents new in-flight menu for passengers and summer holiday makers US State Department helps broaden remedial English teaching in Taiwan; outgoing AIT Director Moy honored FOOD TAIPEI 2018 attracts record 62,000 visitors, including 8,000 international buyers China Airlines to launch Kaohsiung-Hong Kong- Jakarta route in July Gov’t rolls out plans to save struggling tourist industry in southern Taiwan How about a Michelin-starred gastronomic experience in the sky with Mandarin Oriental, Taipei via Thai Airways? AIT unveils US$255 million new office complex in Taipei to enhance exchanges Driven by Apple and other smartwatch suppliers, demand for infrared optical components expected to grow stronger: TrendForce COMPUTEX 2018 kicks off new chapter of future technologies China Airlines protects the Earth with dual ISO certifications Making the most of miles SkyTeam introduces multi-airline award travel booking COMPUTEX 2018 joins major technology firms to seek new opportunities in blockchain applications Acer debuts first 15-inch convertible Chromebook, Predator Orion 5000 gaming desktops & 15-inch Swift 5 notebook among others 故宮5/26曬書節開跑 打造清明上河圖市集 AUO announces world’s highest resolution and full-color TFT driven micro-LED display technology New incentives for tourists: One-night free hotel accommodation for visitors traveling to Taitung, Tainan, Kaohsiung, Pingtung & Penghu COMPUTEX 2018: InnoVEX features six highlights and explores next blue-ocean opportunities 數位故宮揚名國際!台灣故宮榮獲AAM繆思獎、美國休士頓影展八大獎項 Discounts and free admissions offered to mark International Museum Day in Taiwan Formosa Int’l Hotels Corp announces strategic alliance with InterContinental Hotels Group Bring your cameras: Bigleaf hydrangeas are in season around Taiwan Not dull at all– Britshake offers a very British brunch and afternoon tea Going green in Taipei: Free coffee for cyclists at YouBike stations and free parking for electric scooters Amaroni’s Taipei sets to overturn Taiwan’s Italian tastes with hearty meals Regent Taipei to offer special packages to thank mothers this 2018 Mother’s Day Sowers Action sets fundraising record in Hong Kong’s Charity Golf Tournament — NT$2.6 million for poor children in need of education Cryptojacking tops attack toolkits, signaling massive threat to cyber & personal security Eye On Taiwan Media helps raise funds for Hong Kong’s charity group Sowers Action to aid underprivileged children Fulong International Sand Sculpture Festival: Underground artworks to be unveiled during the journey into the golden sands A better way to eat more vegetables at VEGE CREEK Emerging technologies like 5G, blockchain among key themes in COMPUTEX 2018 World’s third largest FASTENER TAIWAN 2018 sets new milestone Sea of white calla lilies at Taipei’s Zhuzihu promises a relaxing stay for visitors Lextar releases state-of-the-art adaptive driving beam LED headlight module system Acer teams up with major hospitals in Taiwan to provide cloud-based remote healthcare services Hip and trendy choices for the foodie souls along Taipei Metro Blue Line Supply chain hub for functional fashion opens to boost textile industry  Le Meridien Taipei to go dark to shine light on climate change with Earth Hour 2018 Taiwan’s own international music festival Looptopia coming this spring break Gov’t to roll out multi-language interpretation service for tourists Taiwan to take part in Hong Kong International Film & TV Market, film festival Don’t miss out on these newest starred Taipei Michelin restaurants World-class dancing fountain show in Bitan, New Taipei City a feast for the eyes 2018 Taipei International Bakery/Equipment Expo to open in Taipei along with three global competitions Greater Taipei’s new “All-Pass Ticket” offers commuters unlimited rides at NT$1,280 per month or NT$42 per day Looking for good food at reasonable prices? Here’s a full list of Michelin’s Bib Gourmand Selection; Taipei star guide available March 14 Apple snails a treat? Migrant workers contract rat lungworm after eating them uncooked Hong Kong’s designer handbag Chic by R&B sets sights on Taiwan as part of its global development strategy Forecast – Low temperatures around Taiwan later this week, warmer weather expected next Monday Late journalist-diplomat Joe Hung remembered as man of erudition and veracity Come and feast on Dominica’s art, food, jewelry all-in-one at Taipei’s Grand Hotel Million-dollar jobs on offer! Taiwan’s major carrier China Airlines recruiting 100 pilots in 2018 2018 Taiwan Lantern Festival kicks off in Chiayi — largest ever held in Taiwan TRA launches train ticket plus hotel package to boost Hualien tourism after fatal quake TrendForce: Mobile DRAM revenues hit new high of US$8 billion in 4Q17, but expected to grow slower in 1Q18 due to weaker demand Predicted rising price of toilet paper prompts shopping frenzy A pictorial glimpse of the Taipei Lantern Festival Back to work: What’s the best coffee to energize you? Things to do this weekend: Taipei Lantern Festival to kick off with dazzling lighting ceremony in Ximending Acer ITS’ smart parking meter solution takes home ‘Global ICT Excellence Award– Private Sector Excellence’ Taiwan’s Palace Museum tells us how ancient and modern meet Acer win 12 iF Design Awards in 2018 For a Shanghainese Chinese New Year, look no further from Shanghai Pavilion A yummy guide to Kinmen eateries as told by the nostalgic veterans Global smartphone market to remain weak in 2018: TrendForce Mandarin Oriental, Taipei ranked No 1 among top 10 luxury hotels in Taiwan: TripAdvisor Filipino caregiver among 10 people killed by powerful quake in Hualien Rescuers search for survivors as fresh quake rattles eastern Taiwan; 7 killed and 60 missing so far A walk through Dihua New Year Market Gov’t urged to be tough against people misusing boarding passes Blanket of snow covers Taiwan’s high mountains as cold snap kills 49 in a day Contaminated Malaysian durian coffee mix not imported to Taiwan: FDA Regent Taipei to present Japanese Kakiyasu beef; offer customers unique experience of Wagyu 150 local constestants to compete in 2018 Fishackathon Taipei for global final It’s better to walk briskly than aiming for a daily 10,000 steps: expert AIT co-sponsors 2018 Fu-Jen University Jazz Camp in Kinmen, New Taipei City Taiwan’s global trade competitiveness drops for sixth consecutive year: survey Hotels in Taiwan’s beach resort town Kenting see business downturn despite CNY holiday Stay warm: Weeklong cold snap arrives along with rain Tourism Bureau sees productive year ahead after its efforts to assist local industry Jiji railway line in central Taiwan set to be new tourist hotspot Yuck! Beware of the baked goods mixed with rotten eggs Early arrival of cherry blossoms to greet the Yangmingshan Flower Season in Taipei Must-see and must-eat places in “Lesser Kinmen” Kinmen, a sensory paradise for the tastebuds and the eye Strolling with eyes wide open, Kinmen is rich in aesthetic appeal and historical attractions It is all about AI robots: they can play the roles of sex partners and therapy, or cops to tackle crimes Taiwan axes 176 extra Lunar New Year flights from China, 50,000 passengers may be affected Taiwan’s CAL HQ awarded Diamond-rated green building; saves 23,000 kWh of power in 2017  Food safety makes up half of 2017 top ten consumer news: watchdog (Part 2) Dolores O’Riordan, The Cranberries lead singer, dies at 46 Food safety makes up half of 2017 top ten consumer news: watchdog (Part 1) Early arrival of Laomei Green Rock Troughs Cold snap kills close to 300 in Taiwan, warmer weather forecast Celine Dion to give two concerts in Taipei in July as part of her Live 2018 Asian tour Apple’s iOS 11.2.2 may slow iPhone performance by as much as 50% AIT to hold 2018 Fishackathon in Taipei and Kaohsiung for marine conservation 香宮美饌到你家
經典烤鴨、海陸極品免運輕鬆享
加價一千元再享生日蛋糕與氣泡酒
宏匯廣場 感謝有您齊心防疫 6/12恢復餐飲外帶營業
自主啟動餐飲同仁防疫篩檢 讓顧客加倍安心帶
收益10%捐贈新北防疫基金
因疫虧損數億,典華仍傳愛弱勢家庭送出1,500顆端午禮粽! 台日友好再下一城 艾瑪風光抵日
六福報喜 台日犀牛聯姻幸福啟航
勝博殿推出全新防疫套餐
外帶享防疫價七五折優惠

最想擁有的時尚訂製喜餅禮盒!百年製餅工藝注入在地潮流設計
郭元益X聶永真155周年紀念禮盒embrace 快閃店與官網線上線下同步開賣

520告白日,百年喜餅品牌郭元益今(13)日攜手設計師聶永真,發表即將於5月20日於全台實體門市推出的新款喜餅「郭元益 X 聶永真155周年紀念禮盒embrace」,訴求獨家款、訂製感與精緻服務,100%從內到外讓消費者自由選擇,訂購份量與款式也可依新人需求量身打造,跳脫現有喜餅選購模式,期望以前所未有的試餅、選餅、送禮等全流程客製化,切入高質感與個性化喜餅市場。為邀請民眾搶先體驗,即日起至5/23,品牌於誠品信義店一樓開出首家快閃店,除可提前選購郭元益X聶永真 155周年紀念禮盒embrace閃彩自組版(定價880元/盒),另有快閃店獨家限定閃銀自組版 (定價880元/盒),凡於快閃店消費滿10,000元,還可獲得旅英服裝設計師詹朴APUJAN聯名緹花口罩(售價950元/份),讓新人結婚送餅之餘,也能擁有絕佳質感的紀念禮品。

因應疫情,郭元益緊急加碼各種措施,像是為新人宅配喜餅給親友,提供六月底前出貨之喜餅代為包裝宅配服務(運費需自付),讓新人不出門也能安心傳遞喜訊與心意。同時郭元益官網也將與快閃店同步推出新品以及獨家聯名贈品,不僅破天荒在網路搶先實體門市開賣,試餅與訂購付款也均可於官網線上執行,全面滿足消費者宅在家試餅、訂購、送餅需求。實體門市的部分,現場喜餅試吃改成提供包裝產品讓消費者帶回品嚐,並停止現場奉茶服務,郭元益全台門市開通foodpanda外送服務,各種彈性作法,期望新人即便在疫情中被迫取消實體儀式,仍能增添人生重要時刻的美好記憶。

根據主計處統計,去(2020)年結婚率創10年新低,人口也首度出現負成長,面臨晚婚、少子化趨勢,歷經台灣五個不同世代婚嫁禮俗傳承與喜餅服務的郭元益,今年特別啟動喜餅消費調查與訪談,並以「心意,沒有規則」形象影片記錄當代愛情樣貌,邀來四組真實伴侶接受訪談並寫下給彼此的一封情書,從交往14年才決定共度終身、相識50天即決定牽手一輩子…的已婚、未婚、為人父母的伴侶告白中,看見當代愛情的美好,而呼應當代愛情存在於每一段關係的自由樣貌,新款喜餅以「embrace」命名,象徵承襲傳統送禮心意,也擁抱當代價值!

「郭元益 X 聶永真155周年紀念禮盒embrace」外盒設計跳脫既有喜餅框架,長形深盒裝盛雙層糕餅點心,優雅而份量感十足,包裝材質選用喜餅少見的白色紙漿模作為糕點盛器,觸感質樸溫厚,搭配現代感十足的雷射虹彩外包紙,開盒後依光線角度映出不同炫麗色彩,展現對這座島嶼上多樣價值的並存感到驕傲,為送禮的人獻上最美致意。「透過溫潤與銳利、素面與絢彩的並存,以及選用材質的衝撞搭配,期望傳遞經典與當代的對話,擁抱各種文化語言及價值的共存。」睽違5年,郭元益再度邀來設計師聶永真操刀,除了全新訂製喜餅,也帶來品牌對文化禮俗辯證與深層思考。

郭元益副總經理郭建偉表示,embrace傳遞「對你的好,不拘一式」,從中西式糕點餅乾、外盒、餅章設計,由內到外給予100%選擇自由,不僅選擇多樣,郭元益開發團隊也為此絞盡腦汁開發出25款時令限定與品牌獨家品項。其中由郭元益師傅全程純手工製作的招牌京饌玉露酥,從傳統12兩首度變身一人樣的小尺寸大餅,兼顧傳統與現代飲食趨勢;花千層的花椒、咖啡口味則是在西式餅乾中加入中式糕餅技法,以0至5度冷水麵糰,在18度環境下夾入澳洲新鮮奶油,中途歷經24小時鬆弛呈現出144層如蟬翼般細片層次,各加入在地獨有花椒、台灣知名fika fika cafe,風味獨特。黑巧酥芝麻白巧、黑巧酥紅豆白巧,以可可粉與全部原料緩緩和勻靜置12小時以上,其中夾餡白巧克力需溶解調合奶油等製品同樣熟成12小時,再包覆內餡,帶來多層次口感,紅豆白巧則由郭元益手熬紅豆製成,融合東西方獨特風味,消費者可以口味喜好自組選出10款最愛口味。

郭元益從消費調查發現,喜餅仍為禮俗不可或缺,即便省略婚宴或其他儀式,仍有高達95%會以喜餅傳遞喜訊。但選購喜餅則從長輩親友陪同,轉變為75%的新人改由自己挑選,其中超過50%由雙方共同決定,甚至有男性也希望可以分送喜餅,採購內容則發現越來越多新人會依親友屬性不同,期望精心挑選不同禮盒來傳遞幸福,份量上則因應家庭人口結構改變,隨飲食趨勢轉變為精緻小份量需求,而市面現有款式以及預設以女性為對象的喜餅已不敷消費者想望,因此郭元益特別在現有30款中西式喜餅之外,推出可為新人量身打造的「郭元益 X 聶永真155周年紀念禮盒embrace」,透過潮流設計師聶永真操刀,不僅是打造讓人最想擁有的夢幻禮盒,而是在傳統禮俗之外,各種形形色色愛情都能找到傳達心意的最美選擇。

不僅如此,郭元益今也宣布喜餅服務全面升級,除推出官網預約喜餅試吃服務,由專人於指定門市引導消費者依郭元益、拉法頌、郭元益 X 聶永真155周年紀念禮盒embrace等設計師系列,依風味搭配不同咖啡、茶飲深度品評,試吃費用則於訂購滿5,000元即可完全折抵。此外,全台22間郭元益門市串聯便利消費者提貨,並提供婚嫁禮俗諮詢與禮具租借等全方位服務,並祭出不限品項的滿額消費折扣的優惠模式,呼應消費者依親友屬性分眾訂購多樣需求,品牌持續與時俱進,再創新一波喜餅商機。

  • 「心意沒有規則」品牌形象影片:www.youtube.com/watch?v=lE9Rk_4klMY
  • 郭元益品牌快閃店
  • 日期:即日起至2021年5月23日起(5月25日起,移至郭元益士林總店展出)

      郭元益官網同步上架販售!

  • 地點:台北市信義區松高路11號,誠品信義店一樓入口大廳
  • 概念:時代的更迭,總是新舊融合,「郭元益 X 聶永真155周年紀念禮盒embrace」承襲傳統送禮習俗但也擁抱創新。世界如此廣大,送禮的規則就這麼張開雙手,如棉花糖般的蔓延 與包容這個星球上每一個有稜有角的地球人。
  • 展品:郭元益X聶永真 155周年紀念禮盒embrace閃彩自組版(定價880元/盒)、快閃店與官網期間獨家限定閃銀自組版 (定價880元/盒,各限量3,000盒)、25款時令限定與品牌獨家糕點餅乾自組體驗。
  • 快閃店與官網限定贈品:於快閃店消費滿10,000元,可獲得旅英服裝設計師詹朴APUJAN聯名緹花口罩(售價950元/份,限量加贈,送完為止),從APUJAN為郭元益打造的制服與聯名合作主題《小行星2067》,訴說一個關於時間的故事,從郭元益的源起典故到對於未來的科幻想像。到這一次,APUJAN延續郭元益服裝上的圖騰元素,結合當代愛情,不願直接表達的暗喻告白,藏在心中,那些寄出卻沒有說出口的,推出一款疫情時代的新服裝單品。
  • 展示說明:展間裡的物件描繪著個人、彼此、家庭、族群、與世代,有的個體如此透明、有的個體則像金屬一般堅毅。兩座橋墩圓中有方方中有圓,圓與方互為彼此,橋墩上搭建著象徵送禮的橋樑,透過禮的往來傳遞彼此的心意而成為更大的家。橋樑連綿而持續承載著橋上錯落而大小不一的量體,象徵對於家更寬廣的想像。
  • 郭元益 X 聶永真155周年紀念禮盒embrace
  • 上市日期:2021年5月13日郭元益官網開賣,5月20日起全台上市
  • 售價:880/盒(依口味喜好自組,選10款口味)
  • 簡介:

心意,沒有規則 對你的好,不拘一式。

郭元益承襲臺灣傳統的送禮心意,同時擁抱當代。對這座島嶼上多樣價值的並存感到驕傲、為我們的選項自由、觀點自由、理念自由、依存自由、心自由與新自由 —— 精心訂製全新形式的糕點餅乾組合,融合經典味蕾及風味創作,收存配得上每一個多元靈魂的美學喜悅。

心意很感性、偏執很稱職,這是我們雙手奉上的最美致意。

  • 特色口味:
品項口味說明
花千層花椒特殊冷水麵法手運揉2次、冷藏鬆弛3次並於18℃下成型夾入澳洲新鮮奶油,歷經24小時鬆弛呈現出144層如蟬翼般細片層次,獨家梅花餅形加入花椒粒創造新風味,視覺與口感的創意呈現。
黑巧酥芝麻白巧深黑可可風味餅皮中夾入白巧克力內餡,融入焙香的台灣黑芝麻,經12小時慢熟,夾心餅新創舉,獨家融合東西方風味。
佛羅倫汀上層以日本上白糖於145度煮至微焦而不苦並加上焙烤杏仁片,搭配日本昭和蛋糕粉及阿根廷帕瑪森起士製作的餅體創作出豐富的味覺層次。
玫瑰荔枝佐西班牙白酒蛋糕台灣荔枝乾與來自中東玫瑰花低溫淨泡西班牙白酒12小時,並加入蜂蜜、海藻糖、法國溫泉鹽,多元香氣,華麗風味。
京饌玉露酥“香、Q、透、綿”的絕佳風味源自獨家酥皮配比與揉桿技法,內餡特選紅土鹹蛋黃、高雄九號紅豆、本土豬細肉絲與麻糬餡。郭元益招牌產品年年創百萬銷量,是台灣嫁娶文化的代表。
Hide
Show