Supermicro provides scalable solutions
that are right for customers: VP
Super Micro Computer Inc., a leading innovator in high-performance and high-efficiency server/storage solutions, is one of the biggest names at COMPUTEX 2017. “We are a green company … it’s not a tagline; it is basically our core competency,” Vik Malyala, vice president of the company’s FAE & Technical Marketing.
According to the vice president, the company uses everything that “is the most energy efficient in terms of component selection to design and architecture of the product.” In a similar vein, Supermicro also sizes “(the product) correctly for customer application.”
Supermicro creates products that are sized right, are more energy efficient and can operate in a higher ambient temperature for a longer period of time, not only reducing their carbon footprint but also delivering the best value to customers, the company said.
Take Supermicro’s Embedded E100-9AP, a winner of this year’s Computex d&i awards in the Systems + Mobile Communication category. The super server is compact in design, low power and fanless, allowing it to fit in more places, save energy and operate in a wider range of temperatures.
This award-winning product represents Supermicro’s spirit of what Malyala has said is “bringing the right products first” to customers. Supermicro was established in 1993, with founder Charles Liang thinking very much about how to bring value to customers, Malyala said.
“In order to be successful, we need to bring the right value to our customers, and we need to bring the correct products and platforms to our customers,” he said. To make this possible, Malyala added, Supermicro develops both hardware and management software, BIOS, firmware and more in-house so that it can have full control of the whole ecosystem.
“We simply call it ‘the building block solution.’ That’s the approach of Supermicro that has been behind our success in the industry,” he said, adding that it was this comprehensive expertise in computers, storage and networks that differentiated the company from its competitors.
It is with this approach that the company has developed hundreds of products in its brief history, including the BigTwin multi-node system, the unparalleled Ultra, the SuperBlade New Generation X11 Solution (supporting the latest Intel Skylake-SP processors) and the Rack Scale Design, all of which are on display at the Supermicro booth at Taipei Nangang Exhibition Center, Hall 1 this week.